Ziming Hu
Biographic Data
| ID | 10087169 |
|---|---|
| NAME | Ziming Hu |
| GIVEN NAMES | Ziming |
| FAMILY NAME | Hu |
| SIGNATURE | HU Z |
| ORCID | 0009-0007-7570-1126 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Linguistic Markers of Emotion in Russian Television Advertising of Food Products
The article examines emotional evaluation in Russian television advertising. Advertising texts are characterized by persuasiveness, and evaluation plays a significant role in motivating the target audience to purchase the advertised product. From the perspective of the nature of impact, evaluation can be divided into rational and emotional. Television advertising constitutes a multilevel structure in which diverse linguistic means are combined wi…
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Linguistic Markers of Emotion in Russian Television Advertising of Food Products
The article examines emotional evaluation in Russian television advertising. Advertising texts are characterized by persuasiveness, and evaluation plays a significant role in motivating the target audience to purchase the advertised product. From the perspective of the nature of impact, evaluation can be divided into rational and emotional. Television advertising constitutes a multilevel structure in which diverse linguistic means are combined wi…
Appraisal theory (1 work) · Discourse Analysis and Cultural Communication (1 work) · Language, Communication, and Linguistic Studies (1 work) · Novelty (1 work) · Perception (1 work) · Psycholinguistics and Behavioral Studies (1 work) · Television advertising (1 work)