Effy Zalfiana Rusfian
Biographic Data
| ID | 10113182 |
|---|---|
| NAME | Effy Zalfiana Rusfian |
| GIVEN NAMES | Effy Zalfiana |
| FAMILY NAME | Rusfian |
| SIGNATURE | RUSFIAN E Z |
| AFFILIATIONS | University of Indonesia |
| ORCID | 0000-0002-3074-1956 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Influence of Social Media’s Marketing Activity on Local Brand Equity and Consumer Response: Using mix method approach
Social media advertising currently has an impactful influence on the customer response toward a brand or a product. Marketing activities that occur on the brand's social media sites are also the main reason for generating brand equity and influencing customer response. The followers that are included on the social media sites of the brand are the customers that follow the latest information about the brand’s product, price, and promotion. Consume…
Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia
Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim touristâ€TMs eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction o…
Hoax management of presidential staff office: An example of government public relations strategies
Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in…
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Hoax management of presidential staff office: An example of government public relations strategies
Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in…
Influence of Social Media’s Marketing Activity on Local Brand Equity and Consumer Response: Using mix method approach
Social media advertising currently has an impactful influence on the customer response toward a brand or a product. Marketing activities that occur on the brand's social media sites are also the main reason for generating brand equity and influencing customer response. The followers that are included on the social media sites of the brand are the customers that follow the latest information about the brand’s product, price, and promotion. Consume…
Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia
Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim touristâ€TMs eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction o…
Political science (3 works) · Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Islamic Finance and Communication (2 works) · Social media (2 works) · Sociology (2 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand management (1 works)