N M Suray
Biographic Data
| ID | 10114695 |
|---|---|
| NAME | N M Suray |
| GIVEN NAMES | N M |
| FAMILY NAME | Suray |
| SIGNATURE | SURAY N M |
| AFFILIATIONS | Plekhanov Russian University of Economics |
| ORCID | 0000-0001-6219-4363 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Analysis and characterization of promising formats of Russian retail
Currently, microformats (or ultra-convenience) with the 20 % market share are of considerable interest to major market players. At the end of 2024 consumer behavior began to change and resulted in a slowdown of traffic growth with a focus on the low price segment, while maintaining the dynamics of retailers and channels offering an expanded range. The purpose of the research is to explore promising formats of domestic retail, as well as to identi…
Advertising as a tool to stimulate the sales market of construction company services
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth of demand for residential real estate, which requires effective marketing strategies to attract customers. The aim of the work is to analyze the methods and techniques of advertising used by these co…
Foreign experience in the development of entrepreneurial ecosystems and the possibility of its application in Russia
At the heart of this study is the importance of understanding the role of the entrepreneurial ecosystem in the context of an ever-changing global economy. Researchers’ interest in conceptualizing entrepreneurial ecosystems has begun to emerge in the last two decades. They are able to identify the key factors for a successful entrepreneurial ecosystem by drawing analogies to natural ecosystems. The study summarizes the most important research find…
Evolution of the concept of corporate social responsibility and ways of its development in modern Russia
This article discusses the principles and current trends of corporate social responsibility, as well as the basis for the modern development paradigm. Corporate social responsibility is necessary for sustainable development of the organization and the welfare of society as a whole, as it has legal, social, ethical, environmental and philanthropic context of the functioning of the developing organization. It is defined that efficiency of corporate…
Import substitution policy in Russia under conditions of overcoming external sanction pressure
The article is devoted to revealing the role of import substitution policy in the development of the domestic market. The article examines foreign approaches to the implementation of import substitution. The analysis of the main groups in the commodity structure of Russian imports for the period 2017–2021 is carried out. The results of import substitution of the main commodity groups of imports for the period 2014–2021 are considered. Problems an…
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Import substitution policy in Russia under conditions of overcoming external sanction pressure
The article is devoted to revealing the role of import substitution policy in the development of the domestic market. The article examines foreign approaches to the implementation of import substitution. The analysis of the main groups in the commodity structure of Russian imports for the period 2017–2021 is carried out. The results of import substitution of the main commodity groups of imports for the period 2014–2021 are considered. Problems an…
Evolution of the concept of corporate social responsibility and ways of its development in modern Russia
This article discusses the principles and current trends of corporate social responsibility, as well as the basis for the modern development paradigm. Corporate social responsibility is necessary for sustainable development of the organization and the welfare of society as a whole, as it has legal, social, ethical, environmental and philanthropic context of the functioning of the developing organization. It is defined that efficiency of corporate…
Advertising as a tool to stimulate the sales market of construction company services
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth of demand for residential real estate, which requires effective marketing strategies to attract customers. The aim of the work is to analyze the methods and techniques of advertising used by these co…
Foreign experience in the development of entrepreneurial ecosystems and the possibility of its application in Russia
At the heart of this study is the importance of understanding the role of the entrepreneurial ecosystem in the context of an ever-changing global economy. Researchers’ interest in conceptualizing entrepreneurial ecosystems has begun to emerge in the last two decades. They are able to identify the key factors for a successful entrepreneurial ecosystem by drawing analogies to natural ecosystems. The study summarizes the most important research find…
Analysis and characterization of promising formats of Russian retail
Currently, microformats (or ultra-convenience) with the 20 % market share are of considerable interest to major market players. At the end of 2024 consumer behavior began to change and resulted in a slowdown of traffic growth with a focus on the low price segment, while maintaining the dynamics of retailers and channels offering an expanded range. The purpose of the research is to explore promising formats of domestic retail, as well as to identi…
Business (3 works) · Economic and Technological Developments in Russia (2 works) · Advertising (1 work) · Attractiveness (1 work) · Biology (1 work) · Commodity (1 work) · Construction Management and Sustainability (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work) · Cultural, Linguistic, Economic Studies (1 work)