Dian Eka Rahmawati Dian Eka Rahmawati
Biographic Data
| ID | 10117068 |
|---|---|
| NAME | Dian Eka Rahmawati Dian Eka Rahmawati |
| GIVEN NAMES | Dian Eka Rahmawati Dian Eka |
| FAMILY NAME | Rahmawati |
| SIGNATURE | RAHMAWATI D E R D E |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Social media, big data, and AI in Indonesia’s political campaign strategy
The digital era has transformed political marketing through the collaboration of social media, big data, and artificial intelligence (AI), each of which offers complementary roles in shaping campaign strategies. This study investigates how these technologies are reconfiguring political communication by enabling data-driven, emotionally resonant, and personalised interactions between candidates and voters. The analysis is theoretically grounded in…
No prominent works on this page.
Social media, big data, and AI in Indonesia’s political campaign strategy
The digital era has transformed political marketing through the collaboration of social media, big data, and artificial intelligence (AI), each of which offers complementary roles in shaping campaign strategies. This study investigates how these technologies are reconfiguring political communication by enabling data-driven, emotionally resonant, and personalised interactions between candidates and voters. The analysis is theoretically grounded in…