Lu Hui Chen
Biographic Data
| ID | 10117214 |
|---|---|
| NAME | Lu Hui Chen |
| GIVEN NAMES | Lu Hui |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN L H |
| AFFILIATIONS | University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The impact of elements and advertising broadcasting intensity exposure in terrestrial radio
Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on int…
No prominent works on this page.
The impact of elements and advertising broadcasting intensity exposure in terrestrial radio
Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on int…
Active listening (1 work) · Advertising (1 work) · Business (1 work) · Communication (1 work) · Computer Science (1 work) · Computer security (1 work) · Education, Sociology, Communication Studies (1 work) · Native advertising (1 work) · Online advertising (1 work) · Perception (1 work)