Mohd Hilmi Bakar
Biographic Data
| ID | 10117331 |
|---|---|
| NAME | Mohd Hilmi Bakar |
| GIVEN NAMES | Mohd Hilmi |
| FAMILY NAME | Bakar |
| SIGNATURE | BAKAR M H |
| AFFILIATIONS | Universiti Teknologi MARA |
| ORCID | 0000-0002-1169-0647 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Analysing sexual communication messages in Durex condom advertisement from marital standpoints
This research aims to explore the reception of sexual communication messages within the context of marital relationships in the Durex "Unequal Dinner" advertisement series. The method employed in this study is qualitative-descriptive, utilising Stuart Hall's Encoding-Decoding Theory to understand the reception by the subjects. Data was collected through in-depth interviews with four married female subjects born between 1981 and 1996 from the mill…
No prominent works on this page.
Analysing sexual communication messages in Durex condom advertisement from marital standpoints
This research aims to explore the reception of sexual communication messages within the context of marital relationships in the Durex "Unequal Dinner" advertisement series. The method employed in this study is qualitative-descriptive, utilising Stuart Hall's Encoding-Decoding Theory to understand the reception by the subjects. Data was collected through in-depth interviews with four married female subjects born between 1981 and 1996 from the mill…
Advertising (1 work) · Business (1 work) · Computational and Text Analysis Methods (1 work) · Condom (1 work) · Family medicine (1 work) · Gender, Feminism, and Media (1 work) · Marriage and Sexual Relationships (1 work) · Medicine (1 work) · Psychology (1 work) · Safer sex (1 work)