Ira Purwitasari

Biographic Data

ID10117334
NAMEIra Purwitasari
GIVEN NAMESIra
FAMILY NAMEPurwitasari
SIGNATUREPURWITASARI I
AFFILIATIONSMercu Buana University
ORCID0009-0005-7858-5429
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Beyond Consensus

    Nurhayani Saragih, Leila Mona Ganiem et al.ARTICLEStudies in Media and Communication2026

    This article examines 466 YouTube comments posted in response to CNN’s coverage of Donald Trump’s 2025 inauguration to explore how symbolic convergence operates beyond consensus in algorithmically mediated digital discourse. Drawing on Symbolic Convergence Theory (SCT) and Agenda-Setting Theory, the study analyzes how symbolic cues activate situational, character-based, symbolic, and action-oriented fantasy themes that crystallize into competing …

  • Social media as a tourism promotion tool

    Open AccessIra Purwitasari, Finy Fitrya Basarah et al.ARTICLEJurnal Studi Komunikasi…2024

    This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content wit…