Finy Fitrya Basarah
Biographic Data
| ID | 10117335 |
|---|---|
| NAME | Finy Fitrya Basarah |
| GIVEN NAMES | Finy Fitrya |
| FAMILY NAME | Basarah |
| SIGNATURE | BASARAH F F |
| AFFILIATIONS | Mercu Buana University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Social media as a tourism promotion tool
This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content wit…
No prominent works on this page.
Social media as a tourism promotion tool
This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content wit…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Marketing (1 work) · Political science (1 work) · Public relations (1 work) · Sharing Economy and Platforms (1 work) · Social media (1 work)