Manoch Prompanyo
Biographic Data
| ID | 10120977 |
|---|---|
| NAME | Manoch Prompanyo |
| GIVEN NAMES | Manoch |
| FAMILY NAME | Prompanyo |
| SIGNATURE | PROMPANYO M |
| AFFILIATIONS | Shinawatra University |
| ORCID | 0009-0006-9819-3163 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Mediating of Job Satisfaction and Employee Engagement in the Relationship between Soft-Training and Development Investment Towards Employee Turnover
This study examines the impact of soft training and development initiatives on employee engagement, job satisfaction, and employee turnover, with a particular focus on the mediating role of job satisfaction. Utilizing purposive sampling, the research gathered data from diverse industries through online surveys, focusing on participants' experiences with training and development programs. The study employed descriptive analysis and regression anal…
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consumers' purchasing intentions. The aim of this research endeavour is to examine the factors that influe…
Examining the Aisas Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism
Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory …
Relationship Of Brand Image, Trust and Value on Purchase Intention of Hotels Using Online Technology in China
According to a 2015 survey on Chinese outbound tourist consumption, more than a third of Chinese tourists saw travel as equally important as learning and education, career development, child growth, and family wealth. This led to a significant improvement in both the well-being of individuals and their quality of life indicators. When customers have a wider range of options to choose from when making reservations, they are more likely to encounte…
Modeling Factors Influencing Purchase Intention of Eco-Friendly Packaging in Malaysia
Consumer choices for environmentally friendly items have been affected by the increased global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be used for this research. Using a thorough consumer survey, this study looks at Malaysians' desire to buy environmentally friendly packaged goods, as well as the variables that affect their choices. This study aims to determine the causal relationship between the dependent…
Determinants of voluntary carbon emission disclosure
The purpose of this study is to examine how financial slack and board gender diversity affect carbon emission disclosure and how that disclosure affects firm value in energy sector companies that are listed on the Indonesian stock exchange between 2017 and 2021. Annual reports and sustainability sources provide secondary data for this quantitative study. Purposive sampling was employed in this investigation, including nine companies and a five-ye…
Customer satisfaction through service quality dimensions
Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the research seeks to determine the factors with the greatest impact on customer satisfaction during online tra…
Factors affecting the brand equity
The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble mi…
No prominent works on this page.
Mediating of Job Satisfaction and Employee Engagement in the Relationship between Soft-Training and Development Investment Towards Employee Turnover
This study examines the impact of soft training and development initiatives on employee engagement, job satisfaction, and employee turnover, with a particular focus on the mediating role of job satisfaction. Utilizing purposive sampling, the research gathered data from diverse industries through online surveys, focusing on participants' experiences with training and development programs. The study employed descriptive analysis and regression anal…
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consumers' purchasing intentions. The aim of this research endeavour is to examine the factors that influe…
Examining the Aisas Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism
Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory …
Relationship Of Brand Image, Trust and Value on Purchase Intention of Hotels Using Online Technology in China
According to a 2015 survey on Chinese outbound tourist consumption, more than a third of Chinese tourists saw travel as equally important as learning and education, career development, child growth, and family wealth. This led to a significant improvement in both the well-being of individuals and their quality of life indicators. When customers have a wider range of options to choose from when making reservations, they are more likely to encounte…
Modeling Factors Influencing Purchase Intention of Eco-Friendly Packaging in Malaysia
Consumer choices for environmentally friendly items have been affected by the increased global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be used for this research. Using a thorough consumer survey, this study looks at Malaysians' desire to buy environmentally friendly packaged goods, as well as the variables that affect their choices. This study aims to determine the causal relationship between the dependent…
Determinants of voluntary carbon emission disclosure
The purpose of this study is to examine how financial slack and board gender diversity affect carbon emission disclosure and how that disclosure affects firm value in energy sector companies that are listed on the Indonesian stock exchange between 2017 and 2021. Annual reports and sustainability sources provide secondary data for this quantitative study. Purposive sampling was employed in this investigation, including nine companies and a five-ye…
Customer satisfaction through service quality dimensions
Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the research seeks to determine the factors with the greatest impact on customer satisfaction during online tra…
Factors affecting the brand equity
The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble mi…
Business (7 works) · Marketing (5 works) · Advertising (4 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works) · Economics (2 works) · Geography (2 works)