Zamri Miskam
Biographic Data
| ID | 10121225 |
|---|---|
| NAME | Zamri Miskam |
| GIVEN NAMES | Zamri |
| FAMILY NAME | Miskam |
| SIGNATURE | MISKAM Z |
| AFFILIATIONS | INTI International University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Assessing consumer willingness to pay for sustainable products
This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual …
No prominent works on this page.
Assessing consumer willingness to pay for sustainable products
This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual …
Business (1 works) · Consumer behaviour (1 works) · Economics (1 works) · Environmental economics (1 works) · Environmental Sustainability in Business (1 works) · Management (1 works) · Marketing (1 works) · Microeconomics (1 works) · Public economics (1 works) · Theory of planned behavior (1 works)