Laura A Peracchio
Biographic Data
| ID | 101216 |
|---|---|
| NAME | Laura A Peracchio |
| GIVEN NAMES | Laura A |
| FAMILY NAME | Peracchio |
| SIGNATURE | PERACCHIO L A |
| AFFILIATIONS | University of Wisconsin–Milwaukee |
| VERIFIED | No |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 167 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 9 |
A Little Piece of Me
Past research demonstrates that reminders of one's own mortality can lead to materialistic and self-serving consumer behaviors. In contrast, across five studies, we explore a condition under which mortality salience (MS) leads to increased tendency to give away one's possessions-when the donation act is high in transcendence potential. We propose and find that consumers are more likely to donate their possessions to charity under MS (vs. comparis…
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
Introduction
JCR Research Curations are virtual collections of recently published JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics. We hope the JCR communi…
Promoting an Environment of Scientific Integrity
Concerns about the integrity of scientific investigations have increased sharply in the wake of recent high profile reports of scientific misconduct in the social, physical, and clinical sciences; some of these concerns affect the Journal of Consumer Research directly. Many current discussions about scientific discovery have shifted from trying to understand how new findings might reshape conceptual understanding to questioning whether new findin…
From Nutrients to Nurturance
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The author…
The Construal (In)compatibility Effect
This research examines how consumers with a creative mind-set are persuaded by advertising claims construed at different levels (i.e., abstract vs. concrete ad claims). Across four experiments, we show that consumers with a creative mind-set are more persuaded by ad claims construed at a level incompatible with their mental construal, while ad claims construed at a level compatible with consumers’ mental construal are more effective for those who…
Solidarity of Purpose
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Using Stylistic Properties of Ad Pictures to Communicate with Consumers
Many researchers claim that pictures can impart descriptive concepts through their choice of stylistic properties, such as the orientation of depicted objects or the camera angle used. Yet little empirical research has explored if this is so, how readily or when such concepts are discerned, and/or whether these concepts can affect viewers' perceptions. In two studies we show that stylistic properties of ad pictures can communicate descriptive con…
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
This article examines how two ad execution characteristics intended to heighten persuasion can influence the resources required to process an ad under high and low motivation conditions. These ad execution characteristics include (1) whether the ad copy is narrative or factual and (2) whether the ad layout either physically integrates or separates the ad picture and ad claims. Results reveal that under low motivation, persuasion is unaffected by …
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
Moderators of the Impact of Self-Reference on Persuasion
This article examines two related issues: how variation in the level of self-reference in which people engage affects their persuasion and what factors may moderate self-reference effects. Respondents viewed ads that varied on two dimensions intended to influence the use of self-reference, namely, the wording of the ad copy and the perspective from which the ad photo was shot. Results indicated that an initial (moderate) increase in self-referenc…
Understanding the Effects of Color
The impact of presenting full-color, black-and-white, and color-highlighted ad photos is examined under different processing resource conditions. When viewers devote few resources to processing, ads with some color outperform black-and-white ads. However, when viewers engage in more effortful ad processing, attitudes are sensitive to the match between available and required resources. When the substantial resources devoted to ad processing are in…
How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations
Research in both the consumer and aesthetics literatures suggests that the ambiguity created by a cropped or incomplete object may prompt people to seek closure by supplying the missing part. In turn, this process of resolving the ambiguity can enhance affect. Applying this notion to advertisements, a study is reported that examines whether and when severe cropping of key objects in ads will influence people's product evaluations. The results ind…
Young Children's Processing of a Televised Narrative
This article examines why young children often exhibit superior knowledge acquisition when televised information is presented in an audiovisual format than when an audio mode of transmission is used. The results indicate that an audio televised presentation promotes learning equivalent to that of an audiovisual presentation when the audio transmission facilitates both the learning of individual acts or items and the learning of the causal and tem…
How Do Young Children Learn to be Consumers? A Script-Processing Approach
The experiments reported in this article examine young children's knowledge-acquisition abilities, relative to older children, with the goal of identifying how young children learn and then using this understanding to design situations in which age differences in learning are eliminated. The results indicate that young children are able to acquire knowledge equivalent to that of older children when the experimental materials and response formats …
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
How Do Young Children Learn to be Consumers? A Script-Processing Approach
The experiments reported in this article examine young children's knowledge-acquisition abilities, relative to older children, with the goal of identifying how young children learn and then using this understanding to design situations in which age differences in learning are eliminated. The results indicate that young children are able to acquire knowledge equivalent to that of older children when the experimental materials and response formats …
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
This article examines how two ad execution characteristics intended to heighten persuasion can influence the resources required to process an ad under high and low motivation conditions. These ad execution characteristics include (1) whether the ad copy is narrative or factual and (2) whether the ad layout either physically integrates or separates the ad picture and ad claims. Results reveal that under low motivation, persuasion is unaffected by …
Moderators of the Impact of Self-Reference on Persuasion
This article examines two related issues: how variation in the level of self-reference in which people engage affects their persuasion and what factors may moderate self-reference effects. Respondents viewed ads that varied on two dimensions intended to influence the use of self-reference, namely, the wording of the ad copy and the perspective from which the ad photo was shot. Results indicated that an initial (moderate) increase in self-referenc…
How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations
Research in both the consumer and aesthetics literatures suggests that the ambiguity created by a cropped or incomplete object may prompt people to seek closure by supplying the missing part. In turn, this process of resolving the ambiguity can enhance affect. Applying this notion to advertisements, a study is reported that examines whether and when severe cropping of key objects in ads will influence people's product evaluations. The results ind…
Understanding the Effects of Color
The impact of presenting full-color, black-and-white, and color-highlighted ad photos is examined under different processing resource conditions. When viewers devote few resources to processing, ads with some color outperform black-and-white ads. However, when viewers engage in more effortful ad processing, attitudes are sensitive to the match between available and required resources. When the substantial resources devoted to ad processing are in…
A Little Piece of Me
Past research demonstrates that reminders of one's own mortality can lead to materialistic and self-serving consumer behaviors. In contrast, across five studies, we explore a condition under which mortality salience (MS) leads to increased tendency to give away one's possessions-when the donation act is high in transcendence potential. We propose and find that consumers are more likely to donate their possessions to charity under MS (vs. comparis…
Solidarity of Purpose
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Using Stylistic Properties of Ad Pictures to Communicate with Consumers
Many researchers claim that pictures can impart descriptive concepts through their choice of stylistic properties, such as the orientation of depicted objects or the camera angle used. Yet little empirical research has explored if this is so, how readily or when such concepts are discerned, and/or whether these concepts can affect viewers' perceptions. In two studies we show that stylistic properties of ad pictures can communicate descriptive con…
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Young Children's Processing of a Televised Narrative
This article examines why young children often exhibit superior knowledge acquisition when televised information is presented in an audiovisual format than when an audio mode of transmission is used. The results indicate that an audio televised presentation promotes learning equivalent to that of an audiovisual presentation when the audio transmission facilitates both the learning of individual acts or items and the learning of the causal and tem…
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
How Do Young Children Learn to be Consumers? A Script-Processing Approach
The experiments reported in this article examine young children's knowledge-acquisition abilities, relative to older children, with the goal of identifying how young children learn and then using this understanding to design situations in which age differences in learning are eliminated. The results indicate that young children are able to acquire knowledge equivalent to that of older children when the experimental materials and response formats …
Young Children's Processing of a Televised Narrative
This article examines why young children often exhibit superior knowledge acquisition when televised information is presented in an audiovisual format than when an audio mode of transmission is used. The results indicate that an audio televised presentation promotes learning equivalent to that of an audiovisual presentation when the audio transmission facilitates both the learning of individual acts or items and the learning of the causal and tem…
How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations
Research in both the consumer and aesthetics literatures suggests that the ambiguity created by a cropped or incomplete object may prompt people to seek closure by supplying the missing part. In turn, this process of resolving the ambiguity can enhance affect. Applying this notion to advertisements, a study is reported that examines whether and when severe cropping of key objects in ads will influence people's product evaluations. The results ind…
Understanding the Effects of Color
The impact of presenting full-color, black-and-white, and color-highlighted ad photos is examined under different processing resource conditions. When viewers devote few resources to processing, ads with some color outperform black-and-white ads. However, when viewers engage in more effortful ad processing, attitudes are sensitive to the match between available and required resources. When the substantial resources devoted to ad processing are in…
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
Moderators of the Impact of Self-Reference on Persuasion
This article examines two related issues: how variation in the level of self-reference in which people engage affects their persuasion and what factors may moderate self-reference effects. Respondents viewed ads that varied on two dimensions intended to influence the use of self-reference, namely, the wording of the ad copy and the perspective from which the ad photo was shot. Results indicated that an initial (moderate) increase in self-referenc…
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
This article examines how two ad execution characteristics intended to heighten persuasion can influence the resources required to process an ad under high and low motivation conditions. These ad execution characteristics include (1) whether the ad copy is narrative or factual and (2) whether the ad layout either physically integrates or separates the ad picture and ad claims. Results reveal that under low motivation, persuasion is unaffected by …
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Using Stylistic Properties of Ad Pictures to Communicate with Consumers
Many researchers claim that pictures can impart descriptive concepts through their choice of stylistic properties, such as the orientation of depicted objects or the camera angle used. Yet little empirical research has explored if this is so, how readily or when such concepts are discerned, and/or whether these concepts can affect viewers' perceptions. In two studies we show that stylistic properties of ad pictures can communicate descriptive con…
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
From Nutrients to Nurturance
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The author…
The Construal (In)compatibility Effect
This research examines how consumers with a creative mind-set are persuaded by advertising claims construed at different levels (i.e., abstract vs. concrete ad claims). Across four experiments, we show that consumers with a creative mind-set are more persuaded by ad claims construed at a level incompatible with their mental construal, while ad claims construed at a level compatible with consumers’ mental construal are more effective for those who…
Solidarity of Purpose
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Promoting an Environment of Scientific Integrity
Concerns about the integrity of scientific investigations have increased sharply in the wake of recent high profile reports of scientific misconduct in the social, physical, and clinical sciences; some of these concerns affect the Journal of Consumer Research directly. Many current discussions about scientific discovery have shifted from trying to understand how new findings might reshape conceptual understanding to questioning whether new findin…
Introduction
JCR Research Curations are virtual collections of recently published JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics. We hope the JCR communi…
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
A Little Piece of Me
Past research demonstrates that reminders of one's own mortality can lead to materialistic and self-serving consumer behaviors. In contrast, across five studies, we explore a condition under which mortality salience (MS) leads to increased tendency to give away one's possessions-when the donation act is high in transcendence potential. We propose and find that consumers are more likely to donate their possessions to charity under MS (vs. comparis…
Psychology (17 works) · Computer Science (14 works) · Social Psychology (10 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Business (8 works) · Sociology (7 works) · Advertising (6 works) · Political science (6 works) · Cognitive psychology (5 works) · Library science (5 works)