Kim Piew Lai
Biographic Data
| ID | 10122034 |
|---|---|
| NAME | Kim Piew Lai |
| GIVEN NAMES | Kim Piew |
| FAMILY NAME | Lai |
| SIGNATURE | LAI K P |
| AFFILIATIONS | Multimedia University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From corporate social responsibility to customer satisfaction
Corporate social responsibility (CSR) is an important concept of modern economic theory. In the last few decades, it has become an increasingly popular marketing tool used by companies. Consumers too want to see more CSR activities, especially those focused on environmental protection. The petroleum industry produces both toxic and non-toxic waste at almost all stages of production. While petroleum companies satisfy market demand, they also want …
No prominent works on this page.
From corporate social responsibility to customer satisfaction
Corporate social responsibility (CSR) is an important concept of modern economic theory. In the last few decades, it has become an increasingly popular marketing tool used by companies. Consumers too want to see more CSR activities, especially those focused on environmental protection. The petroleum industry produces both toxic and non-toxic waste at almost all stages of production. While petroleum companies satisfy market demand, they also want …
Advertising (1 work) · Business (1 work) · Corporate social responsibility (1 work) · Customer satisfaction (1 work) · Engineering (1 work) · Islamic Finance and Banking Studies (1 work) · Marketing (1 work) · Natural Resources and Economic Development (1 work) · Oil, Gas, and Environmental Issues (1 work) · Petroleum industry (1 work)