Orangzab Orangzab
Biographic Data
| ID | 10122150 |
|---|---|
| NAME | Orangzab Orangzab |
| GIVEN NAMES | Orangzab |
| FAMILY NAME | Orangzab |
| SIGNATURE | ORANGZAB O |
| AFFILIATIONS | COMSATS University Islamabad |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Effect of in-stream ads on viewer’s attitude to purchase—The moderating role of viewer’s control
Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from …
No prominent works on this page.
Effect of in-stream ads on viewer’s attitude to purchase—The moderating role of viewer’s control
Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Likert scale (1 work) · Marketing (1 work) · Psychology (1 work)