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Anitha G

Biographic Data

ID10126457
NAMEAnitha G
GIVEN NAMESG
FAMILY NAMEAnitha
SIGNATUREG A
AFFILIATIONSMaharaja Engineering College
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Visual Storytelling and Consumer Engagement

    Open Access•Krishna Kumar TP, Krishna Kumar T P et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…

  • The Characteristics and Lifestyle of the Bharathava People in the Novel "Alaivaik Karai"

    Open Access•G Anitha, Anitha G•ARTICLE•International Research Journal of…•2022

    According to the title of lower class people's history in literary works, Mrs. Rajam Krishnan's fictional painting "Alaivaik Karayil" is a biographical reference to the people of the fishery and Bharathavar clans, the lower class built along the coast at the border of the town. Sangam literature mentions Bharathavas as a division of Neithal (sea and land around the sea) people in Tamil Nadu. Living along the coast, the livelihood of the fishermen…

  • Questions Asked to Valluvar by Harlots

    Open Access•G Anitha, Anitha G•ARTICLE•International Research Journal of…•2022

    This article signifies how one group of women, who should be the epitome of discipline, virtues, and mothers of nobles in society, have transformed into harlots for the sake of poverty and emotional hunger in the physical body by hurting themselves. The sublime subject of this article is to reflect on the way the government itself supports this and approves the same as how the fertile lands are converted into commercial lands. The drying tears of…

No prominent works on this page.

  • The Characteristics and Lifestyle of the Bharathava People in the Novel "Alaivaik Karai"

    Open Access•G Anitha, Anitha G•ARTICLE•International Research Journal of…•2022

    According to the title of lower class people's history in literary works, Mrs. Rajam Krishnan's fictional painting "Alaivaik Karayil" is a biographical reference to the people of the fishery and Bharathavar clans, the lower class built along the coast at the border of the town. Sangam literature mentions Bharathavas as a division of Neithal (sea and land around the sea) people in Tamil Nadu. Living along the coast, the livelihood of the fishermen…

  • Questions Asked to Valluvar by Harlots

    Open Access•G Anitha, Anitha G•ARTICLE•International Research Journal of…•2022

    This article signifies how one group of women, who should be the epitome of discipline, virtues, and mothers of nobles in society, have transformed into harlots for the sake of poverty and emotional hunger in the physical body by hurting themselves. The sublime subject of this article is to reflect on the way the government itself supports this and approves the same as how the fertile lands are converted into commercial lands. The drying tears of…

  • Visual Storytelling and Consumer Engagement

    Open Access•Krishna Kumar TP, Krishna Kumar T P et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…

History (2 works) · Law (2 works) · Political science (2 works) · Aesthetics (1 work) · Agriculture (1 work) · Archaeology (1 work) · Art (1 work) · Brand awareness (1 work) · Brand management (1 work) · Digital marketing (1 work)

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