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Nilesh Anute

Biographic Data

ID10127546
NAMENilesh Anute
GIVEN NAMESNilesh
FAMILY NAMEAnute
SIGNATUREANUTE N
AFFILIATIONSSri Balaji Vidyapeeth University
ORCID0000-0001-6599-813X
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
WORKS AS AUTHOR7
WORKS AS EDITOR1
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Experiential Aesthetics in Visual Arts Consumption

    Open Access•Geetali Tilak, Nilesh Anute et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    Experiential aesthetics has become a key point of focus in attempting to comprehend how modern viewers approach visual arts outside of the frame of formal analysis in a way that focuses on experience, emotion, and engagement of the imagination. The paper examines the inter-relationship between fantasy, emotion, and enjoyment in determining visual art consumption as a part of contemporary art experiences. The study uses phenomenological aesthetics…

  • Decoding Viewer Emotions in Visual Media

    Open Access•Archana Borde, Neelam Raut et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    The emotional reaction of the viewer to visual media is one of the key issues of digital art and visual advertising online where the aesthetic impression directly determines the attention, memory, and choice. Current methods of evaluation are based on self-reports and superficial measures of engagement which provide little information on underlying affective reactions that underlie consumer behavior. This gap has been filled in this paper by cons…

  • Ai-Generated Visual Content for Educational Posters

    Open Access•Sanjay Kumar Jena, Ankit Punia et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    The study examines how AI-generated visual output can be used to transform the educational poster design process to a more creative, pedagogical, and automated one. As AI products are rapidly adopted in creative education, diffusion models, generative adversarial networks (GANs), and multimodal transformers are beginning to be used more and more to generate visually high-quality, topic-aligned images. The research is done to assess how these syst…

  • Big Data and Ai in Marketing

    Open Access•Nilesh Anute, Pradnya Bhandare et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This study investigates the use of neural networks with respect to big data analytics, emphasizing the ways in which these potent tools may be used to mine massive data sets for insightful information. Using data-driven techniques, researchers explore the methods that allow the efficient using neural networks to improve big data processing and understanding. They go over how neural networks' innate ability to manage intricate relationships and tr…

  • Ir 5.0

    Open Access•Nilesh Anute, Ajay Nagre et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This paper explores the intersection of Industry 5.0 (IR 5.0) and employer branding, with a specific focus on how organizations can leverage IR 5.0 principles to attract, engage, and retain Generation Z (Gen Z) talent. The study aims to provide insights into how the human-centric and sustainability-focused aspects of IR 5.0 reshape employer branding strategies, aligning them with the values and expectations of Gen Z. A conceptual framework was de…

  • Online Retargeting Advertisements and Consumer Behaviour

    Open Access•Sandip Sane, Nilesh Anute et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    The effect of online retargeting adverts on customers' buying decisions is examined in this study article. A mixed-methods research approach was used, incorporating the collection of both quantitative and qualitative data. 500 web users who were exposed to retargeting adverts made up the sample. According to the data, there is a link between seeing retargeting advertising and making decisions to buy, suggesting that the likelihood of buying incre…

  • Role of Music on Psychology of Shoppers in Retail Organizations

    Open Access•Nilesh Anute•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This research explores the impact of background music on consumer perceptions and buying behavior in retail settings, aiming to uncover its strategic implications for store management. A quantitative approach was adopted, surveying 288 retail shoppers to gauge their perceptions and behaviors in response to background music. Findings indicate a strong positive correlation between the presence of music and enhanced shopping experiences, enjoyment, …

  • Organizational Behaviour

    Vijay Dhole, Sanjay Dharmadhikari et al.•EDITOR•BOOK•Organizational Behaviour•2023

    The role of organisational behaviour in strategic planning and company expansion in the modern business environment is crucial. The topic of organisational behaviour is covered extensively and in detail in this book. Main Characteristics: Included are the most recent occurrences in the Indian business landscape. All facets of strategic management have been thoroughly covered in relation to the most recent IT principles. Instructional materials an…

No prominent works on this page.

  • Organizational Behaviour

    Vijay Dhole, Sanjay Dharmadhikari et al.•EDITOR•BOOK•Organizational Behaviour•2023

    The role of organisational behaviour in strategic planning and company expansion in the modern business environment is crucial. The topic of organisational behaviour is covered extensively and in detail in this book. Main Characteristics: Included are the most recent occurrences in the Indian business landscape. All facets of strategic management have been thoroughly covered in relation to the most recent IT principles. Instructional materials an…

  • Big Data and Ai in Marketing

    Open Access•Nilesh Anute, Pradnya Bhandare et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This study investigates the use of neural networks with respect to big data analytics, emphasizing the ways in which these potent tools may be used to mine massive data sets for insightful information. Using data-driven techniques, researchers explore the methods that allow the efficient using neural networks to improve big data processing and understanding. They go over how neural networks' innate ability to manage intricate relationships and tr…

  • Ir 5.0

    Open Access•Nilesh Anute, Ajay Nagre et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This paper explores the intersection of Industry 5.0 (IR 5.0) and employer branding, with a specific focus on how organizations can leverage IR 5.0 principles to attract, engage, and retain Generation Z (Gen Z) talent. The study aims to provide insights into how the human-centric and sustainability-focused aspects of IR 5.0 reshape employer branding strategies, aligning them with the values and expectations of Gen Z. A conceptual framework was de…

  • Online Retargeting Advertisements and Consumer Behaviour

    Open Access•Sandip Sane, Nilesh Anute et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    The effect of online retargeting adverts on customers' buying decisions is examined in this study article. A mixed-methods research approach was used, incorporating the collection of both quantitative and qualitative data. 500 web users who were exposed to retargeting adverts made up the sample. According to the data, there is a link between seeing retargeting advertising and making decisions to buy, suggesting that the likelihood of buying incre…

  • Role of Music on Psychology of Shoppers in Retail Organizations

    Open Access•Nilesh Anute•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This research explores the impact of background music on consumer perceptions and buying behavior in retail settings, aiming to uncover its strategic implications for store management. A quantitative approach was adopted, surveying 288 retail shoppers to gauge their perceptions and behaviors in response to background music. Findings indicate a strong positive correlation between the presence of music and enhanced shopping experiences, enjoyment, …

  • Experiential Aesthetics in Visual Arts Consumption

    Open Access•Geetali Tilak, Nilesh Anute et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    Experiential aesthetics has become a key point of focus in attempting to comprehend how modern viewers approach visual arts outside of the frame of formal analysis in a way that focuses on experience, emotion, and engagement of the imagination. The paper examines the inter-relationship between fantasy, emotion, and enjoyment in determining visual art consumption as a part of contemporary art experiences. The study uses phenomenological aesthetics…

  • Decoding Viewer Emotions in Visual Media

    Open Access•Archana Borde, Neelam Raut et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    The emotional reaction of the viewer to visual media is one of the key issues of digital art and visual advertising online where the aesthetic impression directly determines the attention, memory, and choice. Current methods of evaluation are based on self-reports and superficial measures of engagement which provide little information on underlying affective reactions that underlie consumer behavior. This gap has been filled in this paper by cons…

  • Ai-Generated Visual Content for Educational Posters

    Open Access•Sanjay Kumar Jena, Ankit Punia et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2025

    The study examines how AI-generated visual output can be used to transform the educational poster design process to a more creative, pedagogical, and automated one. As AI products are rapidly adopted in creative education, diffusion models, generative adversarial networks (GANs), and multimodal transformers are beginning to be used more and more to generate visually high-quality, topic-aligned images. The research is done to assess how these syst…

Business (5 works) · Computer Science (4 works) · Marketing (4 works) · Advertising (2 works) · Aesthetic Perception and Analysis (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Digital Media and Visual Art (2 works) · Knowledge management (2 works) · Political science (2 works)

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