John W Schouten
Biographic Data
| ID | 101276 |
|---|---|
| NAME | John W Schouten |
| GIVEN NAMES | John W |
| FAMILY NAME | Schouten |
| SIGNATURE | SCHOUTEN J W |
| AFFILIATIONS | University of Portland |
| ORCID | 0000-0002-5713-5964 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 481 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 9 |
Catch of the day: How a social enterprise based on fishing helped Newfoundlanders reanimate their cultural identity
Managing the Paradoxes of Place to Foster Regeneration
Organizations face and contribute to mounting social problems and environmental degradation. Regenerative organizations seek to reverse this damage, emphasizing how to help local places flourish. Drawing on a six-year inductive study of one such regenerative organization, we derive an empirically grounded model which argues that regeneration depends on effectively managing place-based tensions paradoxically. Shorefast built social enterprises aim…
Self-quantification and the datapreneurial consumer identity
This study delivers a clearer understanding of the constitution of the datapreneurial consumer, the role of the market in that construction, and the implications for consumer identity projects in the age of Big Data and an increasingly data- and surveillance-driven society. The study uses a theoretical framework of the “quantified self” (QS) to examine consumers (re)building creditworthiness. In the context of a major online credit-user forum, it…
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers' higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer m…
Resolving identity ambiguity through transcending fandom
Identity construction involves accumulating cultural, social, and symbolic capital, with initial endowments being accrued through socialization into one’s habitus. This research explores the experiences of individuals that feel a lack of capital, which leads to ambiguity regarding their identities and places in the world. Through in-depth interviews, this interpretive research shows that such individuals may turn to fandom for gaining status and …
Marketing and the New Materialism
Modern man's unsustainable systems of production and consumption are symptoms of underlying problems in how we understand and relate to the material world. Socially constructed dualities between the social and natural sciences and between meaning and materiality have encouraged societies to indulge in magical thinking about the ability of material goods to deliver nonmaterial wellbeing, which in turn places marketing at the center of the destruct…
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
Consumption-Driven Market Emergence
New market development is well theorized from a firm-centered perspective, but research has paid scant attention to the emergence of markets from consumption activity. The exceptions conceptualize market emergence as a product of consumer struggle against prevailing market logics. This study develops a model of consumption-driven market emergence in harmony with existing market offerings. Using ethnographic methods and actor-network theory the au…
My improbable profession
Consumer ethnographers by virtue of their craft develop levels of knowledge and understanding about people that run deeper than what they report to corporate clients or in the pages of academic journals. It may be knowledge that does not tell a particular brand story or serve a popular theoretical framework, and yet it matters. This story plays in the realm of that surplus understanding. It is a work of fiction. All characters and incidents are t…
The evolution of a subculture of consumption
The power of an elegant theory lies partially in its contextuality. Each new idea, each turn in our understanding is situated in time, space, and our evolution as scholars. Meanings and the knowledge associated with them change over time. The modernity project continues to exact different behaviours from humans, and our understanding of those behaviours must keep pace. As our wider culture evolves, subcultures of consumption also evolve, taking o…
A study in loss: Six poems
Crossing the campus alone I look up at the clock on the campanile. It sags in its cradle of bricks. There's a chill, the tower trembles, crashes to the ground. I remain calm. In the distance I hear
Poems
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
Backfill: A Review of the Handbook of Ethnography
Consumption and Production in Two Oaxacan Communities
(2003). Consumption and Production in Two Oaxacan Communities. Consumption Markets & Culture: Vol. 6, No. 2, pp. 145-152
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
A Role for Poetry in Consumer Research
Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher-poets to illustrate how the writing and close reading …
When a rose is Eros: A demianagramatical study of brand names
(1998). When a rose is Eros: A demianagramatical study of brand names. Consumption Markets & Culture: Vol. 2, No. 4, pp. 449-455
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
Journal Article Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction Get access John W. Schouten John W. Schouten Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 412-425, https://doi.org/10.1086/208567 Published: 01 March 1991 Article history Received: 01 January 1990 Revision received: 01 September 19…
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
Journal Article Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction Get access John W. Schouten John W. Schouten Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 412-425, https://doi.org/10.1086/208567 Published: 01 March 1991 Article history Received: 01 January 1990 Revision received: 01 September 19…
Consumption-Driven Market Emergence
New market development is well theorized from a firm-centered perspective, but research has paid scant attention to the emergence of markets from consumption activity. The exceptions conceptualize market emergence as a product of consumer struggle against prevailing market logics. This study develops a model of consumption-driven market emergence in harmony with existing market offerings. Using ethnographic methods and actor-network theory the au…
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
A Role for Poetry in Consumer Research
Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher-poets to illustrate how the writing and close reading …
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers' higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer m…
Resolving identity ambiguity through transcending fandom
Identity construction involves accumulating cultural, social, and symbolic capital, with initial endowments being accrued through socialization into one’s habitus. This research explores the experiences of individuals that feel a lack of capital, which leads to ambiguity regarding their identities and places in the world. Through in-depth interviews, this interpretive research shows that such individuals may turn to fandom for gaining status and …
Marketing and the New Materialism
Modern man's unsustainable systems of production and consumption are symptoms of underlying problems in how we understand and relate to the material world. Socially constructed dualities between the social and natural sciences and between meaning and materiality have encouraged societies to indulge in magical thinking about the ability of material goods to deliver nonmaterial wellbeing, which in turn places marketing at the center of the destruct…
My improbable profession
Consumer ethnographers by virtue of their craft develop levels of knowledge and understanding about people that run deeper than what they report to corporate clients or in the pages of academic journals. It may be knowledge that does not tell a particular brand story or serve a popular theoretical framework, and yet it matters. This story plays in the realm of that surplus understanding. It is a work of fiction. All characters and incidents are t…
Self-quantification and the datapreneurial consumer identity
This study delivers a clearer understanding of the constitution of the datapreneurial consumer, the role of the market in that construction, and the implications for consumer identity projects in the age of Big Data and an increasingly data- and surveillance-driven society. The study uses a theoretical framework of the “quantified self” (QS) to examine consumers (re)building creditworthiness. In the context of a major online credit-user forum, it…
A study in loss: Six poems
Crossing the campus alone I look up at the clock on the campanile. It sags in its cradle of bricks. There's a chill, the tower trembles, crashes to the ground. I remain calm. In the distance I hear
Poems
Consumption and Production in Two Oaxacan Communities
(2003). Consumption and Production in Two Oaxacan Communities. Consumption Markets & Culture: Vol. 6, No. 2, pp. 145-152
When a rose is Eros: A demianagramatical study of brand names
(1998). When a rose is Eros: A demianagramatical study of brand names. Consumption Markets & Culture: Vol. 2, No. 4, pp. 449-455
Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
Journal Article Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction Get access John W. Schouten John W. Schouten Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 412-425, https://doi.org/10.1086/208567 Published: 01 March 1991 Article history Received: 01 January 1990 Revision received: 01 September 19…
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
When a rose is Eros: A demianagramatical study of brand names
(1998). When a rose is Eros: A demianagramatical study of brand names. Consumption Markets & Culture: Vol. 2, No. 4, pp. 449-455
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
A Role for Poetry in Consumer Research
Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher-poets to illustrate how the writing and close reading …
Consumption and Production in Two Oaxacan Communities
(2003). Consumption and Production in Two Oaxacan Communities. Consumption Markets & Culture: Vol. 6, No. 2, pp. 145-152
Backfill: A Review of the Handbook of Ethnography
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
Poems
A study in loss: Six poems
Crossing the campus alone I look up at the clock on the campanile. It sags in its cradle of bricks. There's a chill, the tower trembles, crashes to the ground. I remain calm. In the distance I hear
The evolution of a subculture of consumption
The power of an elegant theory lies partially in its contextuality. Each new idea, each turn in our understanding is situated in time, space, and our evolution as scholars. Meanings and the knowledge associated with them change over time. The modernity project continues to exact different behaviours from humans, and our understanding of those behaviours must keep pace. As our wider culture evolves, subcultures of consumption also evolve, taking o…
Marketing and the New Materialism
Modern man's unsustainable systems of production and consumption are symptoms of underlying problems in how we understand and relate to the material world. Socially constructed dualities between the social and natural sciences and between meaning and materiality have encouraged societies to indulge in magical thinking about the ability of material goods to deliver nonmaterial wellbeing, which in turn places marketing at the center of the destruct…
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
Consumption-Driven Market Emergence
New market development is well theorized from a firm-centered perspective, but research has paid scant attention to the emergence of markets from consumption activity. The exceptions conceptualize market emergence as a product of consumer struggle against prevailing market logics. This study develops a model of consumption-driven market emergence in harmony with existing market offerings. Using ethnographic methods and actor-network theory the au…
My improbable profession
Consumer ethnographers by virtue of their craft develop levels of knowledge and understanding about people that run deeper than what they report to corporate clients or in the pages of academic journals. It may be knowledge that does not tell a particular brand story or serve a popular theoretical framework, and yet it matters. This story plays in the realm of that surplus understanding. It is a work of fiction. All characters and incidents are t…
Resolving identity ambiguity through transcending fandom
Identity construction involves accumulating cultural, social, and symbolic capital, with initial endowments being accrued through socialization into one’s habitus. This research explores the experiences of individuals that feel a lack of capital, which leads to ambiguity regarding their identities and places in the world. Through in-depth interviews, this interpretive research shows that such individuals may turn to fandom for gaining status and …
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers' higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer m…
Self-quantification and the datapreneurial consumer identity
This study delivers a clearer understanding of the constitution of the datapreneurial consumer, the role of the market in that construction, and the implications for consumer identity projects in the age of Big Data and an increasingly data- and surveillance-driven society. The study uses a theoretical framework of the “quantified self” (QS) to examine consumers (re)building creditworthiness. In the context of a major online credit-user forum, it…
Managing the Paradoxes of Place to Foster Regeneration
Organizations face and contribute to mounting social problems and environmental degradation. Regenerative organizations seek to reverse this damage, emphasizing how to help local places flourish. Drawing on a six-year inductive study of one such regenerative organization, we derive an empirically grounded model which argues that regeneration depends on effectively managing place-based tensions paradoxically. Shorefast built social enterprises aim…
Catch of the day: How a social enterprise based on fishing helped Newfoundlanders reanimate their cultural identity
Sociology (16 works) · Aesthetics (10 works) · Art (9 works) · Social science (9 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Political science (6 works) · Psychology (6 works) · Business (5 works) · Computer Science (5 works) · Consumption (sociology (4 works)