Shital Gujarathi
Biographic Data
| ID | 10128970 |
|---|---|
| NAME | Shital Gujarathi |
| GIVEN NAMES | Shital |
| FAMILY NAME | Gujarathi |
| SIGNATURE | GUJARATHI S |
| AFFILIATIONS | Indian Numismatic, Historical and Cultural Research Foundation |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Role of Augmented Reality and Virtual Reality (Ar/Vr) in Customer Engagement
This research paper investigates the pivotal role of Augmented Reality (AR) and Virtual Reality (VR) in revolutionizing customer engagement strategies. Through a quantitative methodology involving 321 managerial participants, the study scrutinizes the impact of AR and VR technologies on customer interactions, perceptions, and brand engagement. Findings reveal that both AR and VR significantly influence customer engagement, as evidenced by their p…
Revolutionizing Consumer Engagement the Intersection of Digital Marketing and Marketing 5.0
As digital marketing has been constantly evolving, a new phase known as Marketing 5.0 has appeared with human-mimicking technologies, including AI, VR, and AR. Marketing 5.0 increases the trust of the consumer by improving emotional involvement, which, as businesses deliver a personalized seamless experience to their consumers, proves a challenge to adapt and apply the technology in different digital channels. This study investigates the impact o…
No prominent works on this page.
Role of Augmented Reality and Virtual Reality (Ar/Vr) in Customer Engagement
This research paper investigates the pivotal role of Augmented Reality (AR) and Virtual Reality (VR) in revolutionizing customer engagement strategies. Through a quantitative methodology involving 321 managerial participants, the study scrutinizes the impact of AR and VR technologies on customer interactions, perceptions, and brand engagement. Findings reveal that both AR and VR significantly influence customer engagement, as evidenced by their p…
Revolutionizing Consumer Engagement the Intersection of Digital Marketing and Marketing 5.0
As digital marketing has been constantly evolving, a new phase known as Marketing 5.0 has appeared with human-mimicking technologies, including AI, VR, and AR. Marketing 5.0 increases the trust of the consumer by improving emotional involvement, which, as businesses deliver a personalized seamless experience to their consumers, proves a challenge to adapt and apply the technology in different digital channels. This study investigates the impact o…
Digital Marketing and Social Media (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Augmented reality (1 work) · Business (1 work) · Computer Science (1 work) · Computer-mediated reality (1 work) · Customer engagement (1 work) · Digital marketing (1 work)