Dipanwita Banerjee
Biographic Data
| ID | 10129029 |
|---|---|
| NAME | Dipanwita Banerjee |
| GIVEN NAMES | Dipanwita |
| FAMILY NAME | Banerjee |
| SIGNATURE | BANERJEE D |
| AFFILIATIONS | Department of Commerce |
| ORCID | 0000-0001-5907-9583 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Green Washing With Special Reference to FMCG Sector in Palghar District
One of the common strategies used by unscrupulous business organizations to boost demand for their products is green washing, commonly referred to as deceptive marketing. There has been an increase in deceptive media marketing, which is bad for businesses and customers alike. Every research participant agreed that deceptive marketing tactics erode consumer trust and have a long-term detrimental impact on a company's health and sales. In this stud…
No prominent works on this page.
Green Washing With Special Reference to FMCG Sector in Palghar District
One of the common strategies used by unscrupulous business organizations to boost demand for their products is green washing, commonly referred to as deceptive marketing. There has been an increase in deceptive media marketing, which is bad for businesses and customers alike. Every research participant agreed that deceptive marketing tactics erode consumer trust and have a long-term detrimental impact on a company's health and sales. In this stud…
Business (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Food Waste Reduction and Sustainability (1 work) · Organic Food and Agriculture (1 work)