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Mahendra Mishra

Biographic Data

ID10129031
NAMEMahendra Mishra
GIVEN NAMESMahendra
FAMILY NAMEMishra
SIGNATUREMISHRA M
AFFILIATIONSK J Somaiya Medical College
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Green Washing With Special Reference to FMCG Sector in Palghar District

    Open Access•Dipanwita Banerjee, Deepti Sadvelkar et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    One of the common strategies used by unscrupulous business organizations to boost demand for their products is green washing, commonly referred to as deceptive marketing. There has been an increase in deceptive media marketing, which is bad for businesses and customers alike. Every research participant agreed that deceptive marketing tactics erode consumer trust and have a long-term detrimental impact on a company's health and sales. In this stud…

No prominent works on this page.

  • Green Washing With Special Reference to FMCG Sector in Palghar District

    Open Access•Dipanwita Banerjee, Deepti Sadvelkar et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    One of the common strategies used by unscrupulous business organizations to boost demand for their products is green washing, commonly referred to as deceptive marketing. There has been an increase in deceptive media marketing, which is bad for businesses and customers alike. Every research participant agreed that deceptive marketing tactics erode consumer trust and have a long-term detrimental impact on a company's health and sales. In this stud…

Business (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Food Waste Reduction and Sustainability (1 work) · Organic Food and Agriculture (1 work)

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