Prageesh C Mathew
Biographic Data
| ID | 10129245 |
|---|---|
| NAME | Prageesh C Mathew |
| GIVEN NAMES | Prageesh C |
| FAMILY NAME | Mathew |
| SIGNATURE | MATHEW P C |
| AFFILIATIONS | Department of Commerce |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Impact of Youtube Vloggers (Social Media Influencers) Among Youngsters in Kerala on Travel Motives
People all over the world, regardless of age, gender and ethnicity, are after travel videos. And there is a common perception that these videos on social media command an influential role in decision-making among prospective buyers. This study tries to find the “Impact of social media influencers’ on travel motives of prospective tourists. A population of 149 respondents were surveyed using an online questionnaire. In this research, four componen…
The Artistic Brand
This bibliometric analysis investigates the role of visual and performing arts in branding, focusing on the strategic use of artistic elements such as design, imagery, music, theater, and dance to enhance brand identity, consumer engagement, and value communication. Data for the study were sourced from the Scopus database, covering 149 documents published between 1995 and 2023. Using Biblioshiny and VOSviewer, the analysis provides insights into …
No prominent works on this page.
Impact of Youtube Vloggers (Social Media Influencers) Among Youngsters in Kerala on Travel Motives
People all over the world, regardless of age, gender and ethnicity, are after travel videos. And there is a common perception that these videos on social media command an influential role in decision-making among prospective buyers. This study tries to find the “Impact of social media influencers’ on travel motives of prospective tourists. A population of 149 respondents were surveyed using an online questionnaire. In this research, four componen…
The Artistic Brand
This bibliometric analysis investigates the role of visual and performing arts in branding, focusing on the strategic use of artistic elements such as design, imagery, music, theater, and dance to enhance brand identity, consumer engagement, and value communication. Data for the study were sourced from the Scopus database, covering 149 documents published between 1995 and 2023. Using Biblioshiny and VOSviewer, the analysis provides insights into …
Digital Marketing and Social Media (2 works) · Advertising (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Conferences and Exhibitions Management (1 work) · Cruise Tourism Development and Management (1 work) · Diverse Aspects of Tourism Research (1 work) · Influencer marketing (1 work) · Internet privacy (1 work)