Sumit Omprakash Sharma
Biographic Data
| ID | 10130257 |
|---|---|
| NAME | Sumit Omprakash Sharma |
| GIVEN NAMES | Sumit Omprakash |
| FAMILY NAME | Sharma |
| SIGNATURE | SHARMA S O |
| AFFILIATIONS | Indian Institute of Information Technology, Pune |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A Study on Brand Loyalty Among Millennials
This study makes a significant contribution to the fields of brand loyalty and Generation Y (often referred to as Millennials) by investigating strategies to influence loyalty behaviours within this demographic group. Generation Y presents a unique challenge for marketers due to their substantial presence in the market and their tendency to exhibit lower levels of brand loyalty compared to previous generations. This group is also known for its re…
No prominent works on this page.
A Study on Brand Loyalty Among Millennials
This study makes a significant contribution to the fields of brand loyalty and Generation Y (often referred to as Millennials) by investigating strategies to influence loyalty behaviours within this demographic group. Generation Y presents a unique challenge for marketers due to their substantial presence in the market and their tendency to exhibit lower levels of brand loyalty compared to previous generations. This group is also known for its re…
Advertising (1 work) · Brand Loyalty (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Loyalty (1 work) · Marketing (1 work) · Psychology (1 work) · Sociology (1 work)