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Nisha Nisha

Biographic Data

ID10131381
NAMENisha Nisha
GIVEN NAMESNisha
FAMILY NAMENisha
SIGNATURENISHA N
AFFILIATIONSDeenbandhu Chhotu Ram University of Science and Technology
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Co-operative Banks - A Helping Hands for Small and Medium Entrepreneurs in Saharanpur District

    Open Access•Nisha Nisha, Rekha Rani•ARTICLE•Integrated Journal for Research…•2024

    Co-operative banks are more structured compared to credit associations. While local branches of cooperative banks can pick their own leaders and manage their own tasks, big decisions need to be approved by a main office. Credit associations frequently exercise significant local fundamental leadership, but by joining forces, they can share back-office functions including access to the global payments system. This essay provides background informat…

  • Marketing Intelligence Role for Decision Making in Indian Tourism

    Open Access•Nisha Nisha, Anand Chauhan•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Marketing Intelligence plays a vital role in the tourism industry by helping businesses understand consumer behavior, segment markets, analyze competitors, predict trends and optimize marketing efforts. This paper investigates the role of marketing intelligence from different perspectives and examines its benefits and challenges for the tourism sector. The conceptual framework explored marketing intelligence's role in the Indian tourism sector

No prominent works on this page.

  • Co-operative Banks - A Helping Hands for Small and Medium Entrepreneurs in Saharanpur District

    Open Access•Nisha Nisha, Rekha Rani•ARTICLE•Integrated Journal for Research…•2024

    Co-operative banks are more structured compared to credit associations. While local branches of cooperative banks can pick their own leaders and manage their own tasks, big decisions need to be approved by a main office. Credit associations frequently exercise significant local fundamental leadership, but by joining forces, they can share back-office functions including access to the global payments system. This essay provides background informat…

  • Marketing Intelligence Role for Decision Making in Indian Tourism

    Open Access•Nisha Nisha, Anand Chauhan•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Marketing Intelligence plays a vital role in the tourism industry by helping businesses understand consumer behavior, segment markets, analyze competitors, predict trends and optimize marketing efforts. This paper investigates the role of marketing intelligence from different perspectives and examines its benefits and challenges for the tourism sector. The conceptual framework explored marketing intelligence's role in the Indian tourism sector

Business (2 works) · Big Data and Business Intelligence (1 work) · Competitive and Knowledge Intelligence (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · FinTech, Crowdfunding, Digital Finance (1 work) · Geography (1 work) · Islamic Finance and Banking Studies (1 work) · Knowledge management (1 work) · Marketing (1 work)

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