Souvik Jana
Biographic Data
| ID | 10131397 |
|---|---|
| NAME | Souvik Jana |
| GIVEN NAMES | Souvik |
| FAMILY NAME | Jana |
| SIGNATURE | JANA S |
| AFFILIATIONS | Pravara Institute of Medical Sciences |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
A Study on Reliability Test to Confirm Antecedent of Influencer Marketing and Consumer Behavior Within Pune City
This research study investigates the antecedents of social media influencer marketing. These antecedents were found and perceived to impact consumer behavior within Pune City. In particular, the research focuses on understanding the role of key factors such as trust & credibility, consumer connect & engagement, and social circle influence, the conceived belief system of the consumer antecedents that drive consumer decisions in influencer-led camp…
No prominent works on this page.
A Study on Reliability Test to Confirm Antecedent of Influencer Marketing and Consumer Behavior Within Pune City
This research study investigates the antecedents of social media influencer marketing. These antecedents were found and perceived to impact consumer behavior within Pune City. In particular, the research focuses on understanding the role of key factors such as trust & credibility, consumer connect & engagement, and social circle influence, the conceived belief system of the consumer antecedents that drive consumer decisions in influencer-led camp…
Advertising (1 work) · Biology (1 work) · Botany (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work) · Psychology (1 work) · Social Psychology (1 work)