Vinothalakshmi J
Biographic Data
| ID | 10131598 |
|---|---|
| NAME | Vinothalakshmi J |
| GIVEN NAMES | J |
| FAMILY NAME | Vinothalakshmi |
| SIGNATURE | J V |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Heterogeneous Marketing Approaches in Social Media Marketing; An Examination of Customer Value
The study examined the role of heterogeneous marketing approaches in social media marketing (SMM) and their impact on customer value. As businesses increasingly leverage social media platforms to engage diverse audiences, a one-size-fits-all approach no longer suffices. Heterogeneous marketing strategies, which adapt messaging, content, and interaction based on customer segments, have proven more effective in delivering personalized experiences. …
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Heterogeneous Marketing Approaches in Social Media Marketing; An Examination of Customer Value
The study examined the role of heterogeneous marketing approaches in social media marketing (SMM) and their impact on customer value. As businesses increasingly leverage social media platforms to engage diverse audiences, a one-size-fits-all approach no longer suffices. Heterogeneous marketing strategies, which adapt messaging, content, and interaction based on customer segments, have proven more effective in delivering personalized experiences. …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Influencer marketing (1 work) · Marketing (1 work) · Marketing management (1 work) · Relationship marketing (1 work) · Social marketing (1 work)