Kanakorn Sawangcharoen
Biographic Data
| ID | 10134856 |
|---|---|
| NAME | Kanakorn Sawangcharoen |
| GIVEN NAMES | Kanakorn |
| FAMILY NAME | Sawangcharoen |
| SIGNATURE | SAWANGCHAROEN K |
| AFFILIATIONS | Bansomdejchaopraya Rajabhat University |
| ORCID | 0009-0009-5364-4575 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Exploring the Factors Influencing Tourist Destination Loyalty: A Case Study of Homestay Entrepreneurs in Thailand
This research aims to explore the image of the homestay entrepreneurs through service marketing mix, tourist satisfaction, and tourist loyalty toward homestay entrepreneurs and find their tourist destination loyalty model. The data were collected from 440 tourists and were analyzed using descriptive statistics and inferential statistics consisting of confirmatory factor, path, and structural equation modeling. The results showed that the image of…
No prominent works on this page.
Exploring the Factors Influencing Tourist Destination Loyalty: A Case Study of Homestay Entrepreneurs in Thailand
This research aims to explore the image of the homestay entrepreneurs through service marketing mix, tourist satisfaction, and tourist loyalty toward homestay entrepreneurs and find their tourist destination loyalty model. The data were collected from 440 tourists and were analyzed using descriptive statistics and inferential statistics consisting of confirmatory factor, path, and structural equation modeling. The results showed that the image of…
Advertising (1 works) · Business (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Geography (1 works) · Halal products and consumer behavior (1 works) · Loyalty (1 works) · Marketing (1 works) · Tourism (1 works)