Tania Janette Marín-Orantes
Biographic Data
| ID | 10136364 |
|---|---|
| NAME | Tania Janette Marín-Orantes |
| GIVEN NAMES | Tania Janette |
| FAMILY NAME | Marín-Orantes |
| SIGNATURE | MARÍN-ORANTES T J |
| AFFILIATIONS | Universidad Michoacana de San Nicolás de Hidalgo |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of marketing mix dimensions on the competitiveness of university centers
The aim of this research is to empirically contrast an explanatory model of how the elements of the marketing mix used in a university center (product, price, place, promotion, personnel, processes and physical evidence) influence its competitiveness from the point of view of its users (students). The methodology used for the analysis of the causal relationship proposed in the model is the Structural Equation Modeling (SEM) technique. The data we…
No prominent works on this page.
Impact of marketing mix dimensions on the competitiveness of university centers
The aim of this research is to empirically contrast an explanatory model of how the elements of the marketing mix used in a university center (product, price, place, promotion, personnel, processes and physical evidence) influence its competitiveness from the point of view of its users (students). The methodology used for the analysis of the causal relationship proposed in the model is the Structural Equation Modeling (SEM) technique. The data we…
Business (1 work) · Business Strategy and Innovation (1 work) · Customer Service Quality and Loyalty (1 work) · Innovation and Knowledge Management (1 work) · Marketing (1 work) · Marketing mix (1 work)