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Ziyun Song

Biographic Data

ID10137058
NAMEZiyun Song
GIVEN NAMESZiyun
FAMILY NAMESong
SIGNATURESONG Z
AFFILIATIONSNational University of Malaysia
ORCID0009-0002-5653-6106
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Bridging the Competency–Performance Gap in E-Commerce

    Open Access•Ziyun Song, Sheerad Sahid et al.•ARTICLE•SAGE Open•2026

    As the global digital economy expands, the demand for a workforce capable of navigating cross-border e-commerce (CBEC) has surged worldwide. However, existing educational frameworks often fail to effectively translate student competencies into actual workplace performance. Integrating Social Cognitive Theory with the Knowledge, Skills, Abilities, and Other characteristics (KSAO) framework, this study examines how specific competencies influence C…

  • Exploring factors shaping intercultural competence among China's college students to seize global business opportunities

    Open Access•Ziyun Song, Sheerad Sahid•ARTICLE•Social Sciences & Humanities Open•2025

    With the rapid development of cross-border e-commerce (CBEC) a unique communication model has also emerged, driven by e-commerce platforms and social media. How to cultivate the cross-cultural competence of CBEC students to seize global business opportunities has become a key issue for relevant institutions. This challenge is particularly prominent in China, where access to certain foreign social media platforms is restricted. Although there has …

No prominent works on this page.

  • Exploring factors shaping intercultural competence among China's college students to seize global business opportunities

    Open Access•Ziyun Song, Sheerad Sahid•ARTICLE•Social Sciences & Humanities Open•2025

    With the rapid development of cross-border e-commerce (CBEC) a unique communication model has also emerged, driven by e-commerce platforms and social media. How to cultivate the cross-cultural competence of CBEC students to seize global business opportunities has become a key issue for relevant institutions. This challenge is particularly prominent in China, where access to certain foreign social media platforms is restricted. Although there has …

  • Bridging the Competency–Performance Gap in E-Commerce

    Open Access•Ziyun Song, Sheerad Sahid et al.•ARTICLE•SAGE Open•2026

    As the global digital economy expands, the demand for a workforce capable of navigating cross-border e-commerce (CBEC) has surged worldwide. However, existing educational frameworks often fail to effectively translate student competencies into actual workplace performance. Integrating Social Cognitive Theory with the Knowledge, Skills, Abilities, and Other characteristics (KSAO) framework, this study examines how specific competencies influence C…

China (1 work) · Cognition (1 work) · Cultural competence (1 work) · Cultural diversity (1 work) · E-commerce and Technology Innovations (1 work) · Higher Education Governance and Development (1 work) · Hospitality and Tourism Education (1 work) · Intercultural communication (1 work) · Intercultural Competence (1 work) · International Student and Expatriate Challenges (1 work)

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