Anjali K
Biographic Data
| ID | 10137271 |
|---|---|
| NAME | Anjali K |
| GIVEN NAMES | K |
| FAMILY NAME | Anjali |
| SIGNATURE | K A |
| AFFILIATIONS | Dhanalakshmi Srinivasan Group of Institutions |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Brand recognition and consumer buying behaviour of FMCG in cause-related marketing
This research study seeks to explore how social media and Brand recall affect Brand Recognition and Consumer Buying Behavior connected to Cause-Related marketing of fast-moving consumer goods. The theoretical basis of the Theory of Planned Behavior is used to create a conceptual model, and the outlined relationships between its concepts are examined using primary data from India. In Kerala, southern India, data were collected from 411 respondents…
Hypertext as Humanistic Practice
Michael Joyce’s afternoon, a story—deliberately written with a lowercase “a”—first presented in 1987 and published by Eastgate Systems in 1990. It is widely regarded as a foundational work of electronic literature and one of the earliest examples of hypertext fiction. It is not merely a technological curiosity. The piece rearranges narrative form, authorship, and reading practices—often in ways that anticipate key concerns of the Digital Humaniti…
Construction and standardization of a scale for consumer buying behavior of fast-moving consumer goods concerning cause-related marketing
Cause-related marketing (CRM) is a form of marketing promotion campaign, which most Fast- Moving Consumer Goods (FMCG) brands have embraced as the most desired technique. The partnership between a business and its customers promises to be mutually beneficial when the company engages in CRM activities. The study uses reliability and validity to develop and standardize consumer buying behavior tools concerning cause-related marketing of fast-moving…
No prominent works on this page.
Construction and standardization of a scale for consumer buying behavior of fast-moving consumer goods concerning cause-related marketing
Cause-related marketing (CRM) is a form of marketing promotion campaign, which most Fast- Moving Consumer Goods (FMCG) brands have embraced as the most desired technique. The partnership between a business and its customers promises to be mutually beneficial when the company engages in CRM activities. The study uses reliability and validity to develop and standardize consumer buying behavior tools concerning cause-related marketing of fast-moving…
Brand recognition and consumer buying behaviour of FMCG in cause-related marketing
This research study seeks to explore how social media and Brand recall affect Brand Recognition and Consumer Buying Behavior connected to Cause-Related marketing of fast-moving consumer goods. The theoretical basis of the Theory of Planned Behavior is used to create a conceptual model, and the outlined relationships between its concepts are examined using primary data from India. In Kerala, southern India, data were collected from 411 respondents…
Hypertext as Humanistic Practice
Michael Joyce’s afternoon, a story—deliberately written with a lowercase “a”—first presented in 1987 and published by Eastgate Systems in 1990. It is widely regarded as a foundational work of electronic literature and one of the earliest examples of hypertext fiction. It is not merely a technological curiosity. The piece rearranges narrative form, authorship, and reading practices—often in ways that anticipate key concerns of the Digital Humaniti…
Consumer behaviour (2 works) · Brand awareness (1 work) · Clothing (1 work) · Confirmatory factor analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Corporate Identity and Reputation (1 work) · Digital Games and Media (1 work) · Digital humanities (1 work) · Digital Humanities and Scholarship (1 work)