Rethy B Menon
Biographic Data
| ID | 10137272 |
|---|---|
| NAME | Rethy B Menon |
| GIVEN NAMES | Rethy B |
| FAMILY NAME | Menon |
| SIGNATURE | MENON R B |
| AFFILIATIONS | Amrita Vishwa Vidyapeetham |
| ORCID | 0000-0001-5531-3723 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Brand recognition and consumer buying behaviour of FMCG in cause-related marketing
This research study seeks to explore how social media and Brand recall affect Brand Recognition and Consumer Buying Behavior connected to Cause-Related marketing of fast-moving consumer goods. The theoretical basis of the Theory of Planned Behavior is used to create a conceptual model, and the outlined relationships between its concepts are examined using primary data from India. In Kerala, southern India, data were collected from 411 respondents…
Construction and standardization of a scale for consumer buying behavior of fast-moving consumer goods concerning cause-related marketing
Cause-related marketing (CRM) is a form of marketing promotion campaign, which most Fast- Moving Consumer Goods (FMCG) brands have embraced as the most desired technique. The partnership between a business and its customers promises to be mutually beneficial when the company engages in CRM activities. The study uses reliability and validity to develop and standardize consumer buying behavior tools concerning cause-related marketing of fast-moving…
No prominent works on this page.
Construction and standardization of a scale for consumer buying behavior of fast-moving consumer goods concerning cause-related marketing
Cause-related marketing (CRM) is a form of marketing promotion campaign, which most Fast- Moving Consumer Goods (FMCG) brands have embraced as the most desired technique. The partnership between a business and its customers promises to be mutually beneficial when the company engages in CRM activities. The study uses reliability and validity to develop and standardize consumer buying behavior tools concerning cause-related marketing of fast-moving…
Brand recognition and consumer buying behaviour of FMCG in cause-related marketing
This research study seeks to explore how social media and Brand recall affect Brand Recognition and Consumer Buying Behavior connected to Cause-Related marketing of fast-moving consumer goods. The theoretical basis of the Theory of Planned Behavior is used to create a conceptual model, and the outlined relationships between its concepts are examined using primary data from India. In Kerala, southern India, data were collected from 411 respondents…
Consumer behaviour (2 works) · Brand awareness (1 work) · Clothing (1 work) · Confirmatory factor analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Corporate Identity and Reputation (1 work) · Digital Marketing and Social Media (1 work) · Exploratory factor analysis (1 work) · Fast-moving consumer goods (1 work)