Jintanee Ru-Zhue
Biographic Data
| ID | 10138816 |
|---|---|
| NAME | Jintanee Ru-Zhue |
| GIVEN NAMES | Jintanee |
| FAMILY NAME | Ru-Zhue |
| SIGNATURE | RU-ZHUE J |
| AFFILIATIONS | Walailak University |
| ORCID | 0000-0002-1639-9808 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Negative publicity, risk perception, and visitor readiness
The psychological components guiding tourists’ perceptions towards potentially threatening destinations are central to travel sustainability. In the literature, negative destination publicity is regarded as one of the most powerful risk cues that reduces travel willingness. However, the interaction between negative publicity and psychological factors such as perceived risk, perceived danger, and sensation seeking in shaping readiness to visit a g…
Green service quality and tourist engagement
This study investigates the impacts of green service quality—an eco-friendly service reliability that benefits both consumers and the environment—on tourist engagement in green hotels. With 429 valid responses drawn from 550 invited tourists, this research employs a Path Analysis to examine the relationships among green service quality, perceived value, trust, and tourist engagement, while also exploring the moderating role of social influence. h…
Developing social entrepreneurial capability in Thai community enterprises
The aim of this article is to examine the relationships and influences of intellectual capital, creating shared value, and organizational agility on social entrepreneurial capacity and sustainable organizational performance. It also aims to provide guidelines for enhancing social entrepreneurial capabilities and fostering sustainability from these perspectives. A survey was conducted using a questionnaire with 400 community enterprises registered…
No prominent works on this page.
Developing social entrepreneurial capability in Thai community enterprises
The aim of this article is to examine the relationships and influences of intellectual capital, creating shared value, and organizational agility on social entrepreneurial capacity and sustainable organizational performance. It also aims to provide guidelines for enhancing social entrepreneurial capabilities and fostering sustainability from these perspectives. A survey was conducted using a questionnaire with 400 community enterprises registered…
Negative publicity, risk perception, and visitor readiness
The psychological components guiding tourists’ perceptions towards potentially threatening destinations are central to travel sustainability. In the literature, negative destination publicity is regarded as one of the most powerful risk cues that reduces travel willingness. However, the interaction between negative publicity and psychological factors such as perceived risk, perceived danger, and sensation seeking in shaping readiness to visit a g…
Green service quality and tourist engagement
This study investigates the impacts of green service quality—an eco-friendly service reliability that benefits both consumers and the environment—on tourist engagement in green hotels. With 429 valid responses drawn from 550 invited tourists, this research employs a Path Analysis to examine the relationships among green service quality, perceived value, trust, and tourist engagement, while also exploring the moderating role of social influence. h…
Adventure Sports and Sensation Seeking (1 work) · Business (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work) · Creating shared value (1 work) · Customer Service Quality and Loyalty (1 work) · Diverse Aspects of Tourism Research (1 work) · Entrepreneurship Studies and Influences (1 work) · Environmental Sustainability in Business (1 work) · Finance (1 work)