Ade Yusuf
Biographic Data
| ID | 10144380 |
|---|---|
| NAME | Ade Yusuf |
| GIVEN NAMES | Ade |
| FAMILY NAME | Yusuf |
| SIGNATURE | YUSUF A |
| AFFILIATIONS | Universitas Pamulang |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City
This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis…
No prominent works on this page.
The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City
This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis…
Advertising (1 work) · Brand Image (1 work) · Business (1 work) · Business administration (1 work) · Computer Science (1 work) · Consumer Behavior and Marketing Influence (1 work) · Data mining (1 work) · Econometrics (1 work) · Economics (1 work) · Employee Performance and Leadership (1 work)