Hasnaa Hussein Zaben
Biographic Data
| ID | 10146416 |
|---|---|
| NAME | Hasnaa Hussein Zaben |
| GIVEN NAMES | Hasnaa Hussein |
| FAMILY NAME | Zaben |
| SIGNATURE | ZABEN H H |
| AFFILIATIONS | University of Tikrit |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
A Multi-Modal Study of Persuasive Strategies in Native and Non-Native School Advertisements
The current study investigates how private schools target native and non-native English speakers through YouTube advertisements using a multi-modal discourse analysis approach. The study examines persuasive strategies, how ads appeal to viewers, and influence decision making in native and non-native private school ads. Native school ads may emphasize communicating in English, prestige of private school, and high academic standards. Non-native ads…
No prominent works on this page.
A Multi-Modal Study of Persuasive Strategies in Native and Non-Native School Advertisements
The current study investigates how private schools target native and non-native English speakers through YouTube advertisements using a multi-modal discourse analysis approach. The study examines persuasive strategies, how ads appeal to viewers, and influence decision making in native and non-native private school ads. Native school ads may emphasize communicating in English, prestige of private school, and high academic standards. Non-native ads…
Advertising (1 work) · Business (1 work) · Chemistry (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · Literacy, Media, and Education (1 work) · Modal (1 work)