Michaela Pöhlmann
Biographic Data
| ID | 10156909 |
|---|---|
| NAME | Michaela Pöhlmann |
| GIVEN NAMES | Michaela |
| FAMILY NAME | Pöhlmann |
| SIGNATURE | POHLMANN M |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0002-0770-3679 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Evaluating the potential of agile branding
The necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management. The necessity for start-ups to a…
No prominent works on this page.
Evaluating the potential of agile branding
The necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management. The necessity for start-ups to a…
Agile software development (1 work) · Business (1 work) · Business Strategy and Innovation (1 work) · Collaboration in agile enterprises (1 work) · Computer Science (1 work) · Geography (1 work) · Innovation and Knowledge Management (1 work) · Process management (1 work)