Clementina Galera-Casquet
Biographic Data
| ID | 10157164 |
|---|---|
| NAME | Clementina Galera-Casquet |
| GIVEN NAMES | Clementina |
| FAMILY NAME | Galera-Casquet |
| SIGNATURE | GALERA-CASQUET C |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The impact of technologies on society through NPO-social enterprise value co-creation
The aim of this paper is to study the impact of technologies on the welfare of society through the value co-creation processes that Non-Profit Organizations (NPOs) carry out with social enterprises. Based on the literature on Cross-Sector Social Interactions, the research was aimed at evaluating to what extent certain technological variables (innovation orientation, omnichannel, and ICTs) condition the fact that an NPO, a key agent of social inno…
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
No prominent works on this page.
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
The impact of technologies on society through NPO-social enterprise value co-creation
The aim of this paper is to study the impact of technologies on the welfare of society through the value co-creation processes that Non-Profit Organizations (NPOs) carry out with social enterprises. Based on the literature on Cross-Sector Social Interactions, the research was aimed at evaluating to what extent certain technological variables (innovation orientation, omnichannel, and ICTs) condition the fact that an NPO, a key agent of social inno…
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Economics (1 work) · Entrepreneurship (1 work) · Industrial organization (1 work) · Knowledge management (1 work)