Minqin Yi
Biographic Data
| ID | 10158898 |
|---|---|
| NAME | Minqin Yi |
| GIVEN NAMES | Minqin |
| FAMILY NAME | Yi |
| SIGNATURE | YI M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Understanding the self-perceived customer experience and repurchase intention in live streaming shopping
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explore the repurchase intention of live streaming shopping(LSS)users. The results show that perceived interactivity, perceived quality and perceived value have a direct and significant effect on confir…
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Understanding the self-perceived customer experience and repurchase intention in live streaming shopping
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explore the repurchase intention of live streaming shopping(LSS)users. The results show that perceived interactivity, perceived quality and perceived value have a direct and significant effect on confir…
Advertising (1 work) · Business (1 work) · China (1 work) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Live Streaming (1 work) · Marketing (1 work) · Multimedia (1 work)