Bohan Nian
Biographic Data
| ID | 10159148 |
|---|---|
| NAME | Bohan Nian |
| GIVEN NAMES | Bohan |
| FAMILY NAME | Nian |
| SIGNATURE | NIAN B |
| AFFILIATIONS | Jiangxi Normal University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Characteristics and influencing factors of internet word-of-mouth of tourist attractions
The rapid development of virtual social networks has transformed word-of-mouth (WOM) communication, breaking traditional spatial and temporal constraints and profoundly influencing consumer decision-making and corporate image-building. Internet word-of-mouth (IWOM) in tourist attractions is a mediated context formed through the interaction between tourist groups and the environmental settings of tourist destinations, significantly influenced by t…
No prominent works on this page.
Characteristics and influencing factors of internet word-of-mouth of tourist attractions
The rapid development of virtual social networks has transformed word-of-mouth (WOM) communication, breaking traditional spatial and temporal constraints and profoundly influencing consumer decision-making and corporate image-building. Internet word-of-mouth (IWOM) in tourist attractions is a mediated context formed through the interaction between tourist groups and the environmental settings of tourist destinations, significantly influenced by t…
China (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Experiential learning (1 works) · Perception (1 works) · Popularity (1 works) · Sharing Economy and Platforms (1 works) · The Internet (1 works) · Tourism (1 works)