Manal M Al-Zarieni Manal M Al-Zarieni
Biographic Data
| ID | 10161107 |
|---|---|
| NAME | Manal M Al-Zarieni Manal M Al-Zarieni |
| GIVEN NAMES | Manal M Al-Zarieni Manal M |
| FAMILY NAME | Al-Zarieni |
| SIGNATURE | AL-ZARIENI M M A M M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Persuasive Strategies in Slogans of Samsung Smartphones
The aim of this research is to examine the strategies of persuasion employed in slogans of Samsung smartphones. Particularly, the objective of this study is to reveal how these strategies are utilized to influence recipients and convince them to make purchases. To realize this objective, 30 Samsung smartphones slogans were analyzed following Keraf’s (2004) model of persuasion to arrive at the most prevalent strategies applied in these slogans and…
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Persuasive Strategies in Slogans of Samsung Smartphones
The aim of this research is to examine the strategies of persuasion employed in slogans of Samsung smartphones. Particularly, the objective of this study is to reveal how these strategies are utilized to influence recipients and convince them to make purchases. To realize this objective, 30 Samsung smartphones slogans were analyzed following Keraf’s (2004) model of persuasion to arrive at the most prevalent strategies applied in these slogans and…
Behavioral Health and Interventions (1 work) · Conformity (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Ethos (1 work) · Persuasion (1 work) · Rhetorical device (1 work) · Rhetorical question (1 work)