Aida Nurbayeva

Biographic Data

ID10162504
NAMEAida Nurbayeva
GIVEN NAMESAida
FAMILY NAMENurbayeva
SIGNATURENURBAYEVA A
AFFILIATIONSAbai Kazakh National Pedagogical University
ORCID0000-0003-1653-0383
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Cognitive poetics of implicit pragmatic meaning in advertising discourse

    Open AccessAida Nurbayeva, Gulzhan Tulekova et al.ARTICLEOpen Linguistics2026

    This article examines how implicit pragmatic meaning operates in contemporary advertising discourse and argues that it functions not as a peripheral stylistic effect, but as a central mechanism of persuasive design. Drawing on a corpus of advertising campaigns published between 2021 and 2025, the study develops an integrative analytical model that combines the pragmatic analysis of presupposition and implicature with the examination of intentiona…

  • Visual–verbal blending in social advertising

    Open AccessAida Nurbayeva, Gulzhan Tulekova et al.ARTICLETraining, Language and Culture2026

    This study examines visual–verbal blending as a mechanism through which social advertising compresses complex environmental and humanitarian problems into concise multimodal messages. Drawing on conceptual integration theory and corpus-oriented multimodal analysis, it analyses 196 static advertising cases published or circulated between 2020 and 2025: 98 environmental and 98 humanitarian campaigns. It traces how visual input spaces, verbal input …

  • The lexical-semantic representation of horse coat colors in Turkic-Mongolian written monuments

    Open AccessAizhan Baigazh, Aida Nurbayeva et al.ARTICLETurkic Studies Journal2026

    The article is devoted to a lexical-semantic description of the names of horse coat colors in Turkic and Mongolian written monuments as a significant component of historical lexicology and ethnolinguistics. In the context of nomadic culture, the horse functioned not only as an economic and military resource but also as an important socio-cultural symbol, which led to the formation of an extensive and highly differentiated system of linguistic des…

  • The Main Images of Internet Poetry of Kazakhstan

    Open AccessDina Sabirova, Madina Moldagali et al.ARTICLEJournal of Ecohumanism2024

  • Erotic images and motives as a broadcast of the dominant social status (Based on the “Kazakh Erotic Novel” by Berik Dzhilkibaev)

    Open AccessL V Safronova, Lyudmila Safronova et al.ARTICLEPrzegląd Wschodnioeuropejski2023

    In the time leading up to and immediately following the collapse of the USSR, processes of national self-identification in the formerly Soviet republics were revived anew. Ideologues and culture workers mined the distant past for the raw materials with which to re-activate new forms of national identity, and also to distance themselves from the traumas of imperialism. Written and published in the midst of these processes, Berik Dzilkibayev’s 2001…