Namrata Paul
Biographic Data
| ID | 10169423 |
|---|---|
| NAME | Namrata Paul |
| GIVEN NAMES | Namrata |
| FAMILY NAME | Paul |
| SIGNATURE | PAUL N |
| AFFILIATIONS | Indian Institute of Technology |
| ORCID | 0009-0009-8917-1853 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Strength to Self-Care
This study explores the evolving portrayal of masculinity in men’s grooming advertisements by Gillette, Dove Men+Care, and Axe from 2013 to 2023, focusing on Indian and global campaigns in a cross-cultural context. Drawing on Connell’s (1995) multiple masculinities, Anderson’s (2009) Inclusive Masculinity Theory, Kreicbergs’ (2023) consumer typology, and Multimodal Discourse Analysis (Kress & van Leeuwen, 2006; Jewitt, 2009), the research examine…
Metaphorical landscapes of happiness
While extensive research exists on cognitive metaphors of happiness in Western, Middle Eastern, and East Asian languages, South Asian languages remain largely underexplored. This gap limits our understanding of how diverse cultural and philosophical traditions shape emotional conceptualization in non-Western contexts. Addressing this research problem, the study explores how Hindi and Bangla speakers conceptualize happiness through metaphorical pa…
No prominent works on this page.
From Strength to Self-Care
This study explores the evolving portrayal of masculinity in men’s grooming advertisements by Gillette, Dove Men+Care, and Axe from 2013 to 2023, focusing on Indian and global campaigns in a cross-cultural context. Drawing on Connell’s (1995) multiple masculinities, Anderson’s (2009) Inclusive Masculinity Theory, Kreicbergs’ (2023) consumer typology, and Multimodal Discourse Analysis (Kress & van Leeuwen, 2006; Jewitt, 2009), the research examine…
Metaphorical landscapes of happiness
While extensive research exists on cognitive metaphors of happiness in Western, Middle Eastern, and East Asian languages, South Asian languages remain largely underexplored. This gap limits our understanding of how diverse cultural and philosophical traditions shape emotional conceptualization in non-Western contexts. Addressing this research problem, the study explores how Hindi and Bangla speakers conceptualize happiness through metaphorical pa…
Action Observation and Synchronization (1 work) · Bengali (1 work) · Conceptualization (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Education Practices and Challenges (1 work) · Embodied cognition (1 work) · Gender relations (1 work) · Gender, Feminism, and Media (1 work) · Happiness (1 work) · Hegemonic masculinity (1 work)