Sheilla Ekawati
Biographic Data
| ID | 10176174 |
|---|---|
| NAME | Sheilla Ekawati |
| GIVEN NAMES | Sheilla |
| FAMILY NAME | Ekawati |
| SIGNATURE | EKAWATI S |
| AFFILIATIONS | Muhammadiyah University of Yogyakarta |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024
This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and pro…
No prominent works on this page.
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024
This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and pro…
Art (1 work) · Cultural and Artistic Studies (1 work) · Impulse Buying and Technology Impacts (1 work) · SMEs Development and Digital Marketing (1 work)