Ela Veresiu
Biographic Data
| ID | 101768 |
|---|---|
| NAME | Ela Veresiu |
| GIVEN NAMES | Ela |
| FAMILY NAME | Veresiu |
| SIGNATURE | VERESIU E |
| AFFILIATIONS | York University |
| ORCID | 0000-0002-7670-8887 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 124 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
The house is burning, and we are looking elsewhere
This provocation piece calls for a fundamental shift in marketing and consumer research, arguing that the discipline must address the urgent and systemic injustices embedded within global consumption practices. Building on discussions from the 2023 CCT Conference, we urge scholars to redirect attention from mainstream consumer narratives to the peripheries where injustices are often rendered invisible. Through collective reflection, we identify t…
Moralizing Everyday Consumption
Morality, appraisals of right and wrong, is central to consumers’ identities and decisions. Even everyday consumption choices can be subject to moral judgments and require moral justifications. When and how do consumers moralize formerly taken-for-granted consumption practices? Considering self-care consumption in the United States, which includes practices that range from bathing to dieting to meditating to vacationing, this article examines the…
Consumer Timework
This article unpacks time as a cultural consumption resource and introduces the concept of consumer timework. Consumer timework refers to marketplace stakeholders' negotiation of competing interpretations of how the past and the future relate using a wide range of consumption objects and activities. Building on the theory of temporalization, we argue that social tensions, conflicts, and breaks drive the past and the future apart in multiple incom…
Advertising in a Context Harm Crisis
Context harm crises concern the challenges of advertising morally sound products in a context that is failing, as during COVID-19. Following Koselleck, we argue that crises interrupt the trajectory of existing social processes, thereby preventing consumers’ expected future outcomes. We propose a three-step future framing advertising strategy in response: 1) mourning a future that was lost to facilitate emotional adaption; 2) reconstructing a new …
The consumer acculturative effect of state-subsidized spaces
Although extant consumer acculturation research has investigated the acculturative effect of various ideological and institutional contexts, it has devoted minimal attention to how spatial structural conditions, in particular state-subsidized spaces, affect the consumer acculturation experiences of poor immigrants. This study builds on spatial governmentality theory to investigate the creation and consumption of a racialized gated community in It…
Beyond Acculturation
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers' lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and co…
Creating the Responsible Consumer
Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce f…
Creating the Responsible Consumer
Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce f…
Beyond Acculturation
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers' lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and co…
Consumer Timework
This article unpacks time as a cultural consumption resource and introduces the concept of consumer timework. Consumer timework refers to marketplace stakeholders' negotiation of competing interpretations of how the past and the future relate using a wide range of consumption objects and activities. Building on the theory of temporalization, we argue that social tensions, conflicts, and breaks drive the past and the future apart in multiple incom…
The consumer acculturative effect of state-subsidized spaces
Although extant consumer acculturation research has investigated the acculturative effect of various ideological and institutional contexts, it has devoted minimal attention to how spatial structural conditions, in particular state-subsidized spaces, affect the consumer acculturation experiences of poor immigrants. This study builds on spatial governmentality theory to investigate the creation and consumption of a racialized gated community in It…
Creating the Responsible Consumer
Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce f…
Beyond Acculturation
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers' lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and co…
The consumer acculturative effect of state-subsidized spaces
Although extant consumer acculturation research has investigated the acculturative effect of various ideological and institutional contexts, it has devoted minimal attention to how spatial structural conditions, in particular state-subsidized spaces, affect the consumer acculturation experiences of poor immigrants. This study builds on spatial governmentality theory to investigate the creation and consumption of a racialized gated community in It…
Advertising in a Context Harm Crisis
Context harm crises concern the challenges of advertising morally sound products in a context that is failing, as during COVID-19. Following Koselleck, we argue that crises interrupt the trajectory of existing social processes, thereby preventing consumers’ expected future outcomes. We propose a three-step future framing advertising strategy in response: 1) mourning a future that was lost to facilitate emotional adaption; 2) reconstructing a new …
Consumer Timework
This article unpacks time as a cultural consumption resource and introduces the concept of consumer timework. Consumer timework refers to marketplace stakeholders' negotiation of competing interpretations of how the past and the future relate using a wide range of consumption objects and activities. Building on the theory of temporalization, we argue that social tensions, conflicts, and breaks drive the past and the future apart in multiple incom…
Moralizing Everyday Consumption
Morality, appraisals of right and wrong, is central to consumers’ identities and decisions. Even everyday consumption choices can be subject to moral judgments and require moral justifications. When and how do consumers moralize formerly taken-for-granted consumption practices? Considering self-care consumption in the United States, which includes practices that range from bathing to dieting to meditating to vacationing, this article examines the…
The house is burning, and we are looking elsewhere
This provocation piece calls for a fundamental shift in marketing and consumer research, arguing that the discipline must address the urgent and systemic injustices embedded within global consumption practices. Building on discussions from the 2023 CCT Conference, we urge scholars to redirect attention from mainstream consumer narratives to the peripheries where injustices are often rendered invisible. Through collective reflection, we identify t…
Law (5 works) · Political science (5 works) · Sociology (5 works) · Consumption (sociology) (4 works) · Social science (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Culinary Culture and Tourism (3 works) · Acculturation (2 works) · Anthropology (2 works)