Mokhtarrudin Bin Ahmad
Biographic Data
| ID | 10178075 |
|---|---|
| NAME | Mokhtarrudin Bin Ahmad |
| GIVEN NAMES | Mokhtarrudin Bin |
| FAMILY NAME | Ahmad |
| SIGNATURE | BIN AHMAD M |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0002-3696-3015 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation
Purpose Social media has a great mobilizing power and is considered to be an important vehicle to raise the awareness for the climate crisis across the globe. Despite this undisputed relevance, however, we lack studies exploring the relations between social media use, environmental knowledge, and environmental anxiety, particularly using a non-Western, global approach. Design/methodology/approach We conducted a quota-based general population surv…
Engaging the digital generation
With the technology advance in broadcasting arena, Malaysian Government has upgraded Free-To-Air (FTA) Television Channels from analogue to digital in the Digitalisation Initiative launched in 2019. On the other hand, most of viewers especially young generation has switched from watching television to more high-quality channels provided via digital pay television such as ASTRO, web-based television such as Unifi TV and video on demand channels su…
Bridging Cultures
This research aims to describe how public relations practitioners apply intercultural communication competence, who have worked in government institutions, mass media, hospitality, and other organizations with a diversity of ethnic and cultural members, and also should have specific competence to solve their problem communication in all daily activities. This research is based on an intercultural communication perspective, and interpersonal compe…
The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry
The public’s perception towards brands varies from one to another. Consumers’ purchasing behaviours keep changing over the years, and people are no longer interested with a one-way flow of communication when it comes to purchasing, or in simpler words, consumers “don't like to be sold”. Brand story is one of the strongest marketing strategies that most of the big companies apply to grow their business as well as to portray a good company image. S…
No prominent works on this page.
The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry
The public’s perception towards brands varies from one to another. Consumers’ purchasing behaviours keep changing over the years, and people are no longer interested with a one-way flow of communication when it comes to purchasing, or in simpler words, consumers “don't like to be sold”. Brand story is one of the strongest marketing strategies that most of the big companies apply to grow their business as well as to portray a good company image. S…
Bridging Cultures
This research aims to describe how public relations practitioners apply intercultural communication competence, who have worked in government institutions, mass media, hospitality, and other organizations with a diversity of ethnic and cultural members, and also should have specific competence to solve their problem communication in all daily activities. This research is based on an intercultural communication perspective, and interpersonal compe…
Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation
Purpose Social media has a great mobilizing power and is considered to be an important vehicle to raise the awareness for the climate crisis across the globe. Despite this undisputed relevance, however, we lack studies exploring the relations between social media use, environmental knowledge, and environmental anxiety, particularly using a non-Western, global approach. Design/methodology/approach We conducted a quota-based general population surv…
Engaging the digital generation
With the technology advance in broadcasting arena, Malaysian Government has upgraded Free-To-Air (FTA) Television Channels from analogue to digital in the Digitalisation Initiative launched in 2019. On the other hand, most of viewers especially young generation has switched from watching television to more high-quality channels provided via digital pay television such as ASTRO, web-based television such as Unifi TV and video on demand channels su…
Psychology (3 works) · Advertising (2 works) · Business (2 works) · Islamic Finance and Communication (2 works) · Political science (2 works) · Sociology (2 works) · Brand awareness (1 work) · Brand equity (1 work) · Brand extension (1 work) · Brand Image (1 work)