Charles Ahamuefule Ogazie
Biographic Data
| ID | 10180187 |
|---|---|
| NAME | Charles Ahamuefule Ogazie |
| GIVEN NAMES | Charles Ahamuefule |
| FAMILY NAME | Ogazie |
| SIGNATURE | OGAZIE C A |
| AFFILIATIONS | Federal University of Technology |
| ORCID | 0000-0003-2954-1778 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Viewers’ perception of animated commercials in Southwestern Nigeria
Animation has become a popular advertising technique on Nigerian television. Communication scholars have given considerable attention to viewers’ perception of conventional commercials, that is, those that use human talents, but little interest is expended on viewers’ perception of animated commercials. This paper investigates the perception of animated television commercials (ATVCs) by viewers in Southwestern Nigeria with a view to determining t…
No prominent works on this page.
Viewers’ perception of animated commercials in Southwestern Nigeria
Animation has become a popular advertising technique on Nigerian television. Communication scholars have given considerable attention to viewers’ perception of conventional commercials, that is, those that use human talents, but little interest is expended on viewers’ perception of animated commercials. This paper investigates the perception of animated television commercials (ATVCs) by viewers in Southwestern Nigeria with a view to determining t…
Animation (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Media content (1 work) · Media Influence and Health (1 work) · Media, Gender, and Advertising (1 work) · Perception (1 work) · Television advertising (1 work)