L T Le
Biographic Data
| ID | 10197115 |
|---|---|
| NAME | L T Le |
| GIVEN NAMES | L T |
| FAMILY NAME | Le |
| SIGNATURE | LE L T |
| AFFILIATIONS | National Economics University |
| ORCID | 0009-0009-5187-6663 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Blockchain-based food traceability system and green brand image: Enhancing product trust and purchase intentions for online agricultural products
This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises, integrating blockchain technology in the agricultural sector provides a framework for ensuring product authenticity and traceability. By leveraging the SOR model…
Integrating blockchain and livestreaming: A pathway to strengthening product trust and purchase intentions in online agri-food market
Purpose This research examines the role of livestreaming and the blockchain-based food traceability system on the intention to purchase agricultural products online through building product trust. By applying the Stimulus-Organism-Response (SOR) model, this study investigates how livestreaming and blockchain-based traceability systems affect online agricultural product purchase intentions through product trust. Design/methodology/approach This st…
No prominent works on this page.
Blockchain-based food traceability system and green brand image: Enhancing product trust and purchase intentions for online agricultural products
This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises, integrating blockchain technology in the agricultural sector provides a framework for ensuring product authenticity and traceability. By leveraging the SOR model…
Integrating blockchain and livestreaming: A pathway to strengthening product trust and purchase intentions in online agri-food market
Purpose This research examines the role of livestreaming and the blockchain-based food traceability system on the intention to purchase agricultural products online through building product trust. By applying the Stimulus-Organism-Response (SOR) model, this study investigates how livestreaming and blockchain-based traceability systems affect online agricultural product purchase intentions through product trust. Design/methodology/approach This st…
Agriculture (2 works) · Empirical research (2 works) · Technology Adoption and User Behaviour (2 works) · Traceability (2 works) · Agribusiness (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Food Supply Chain Traceability (1 works) · Food systems (1 works) · Interactivity (1 works)