Jeffrey R Carlson
Biographic Data
| ID | 10199338 |
|---|---|
| NAME | Jeffrey R Carlson |
| GIVEN NAMES | Jeffrey R |
| FAMILY NAME | Carlson |
| SIGNATURE | CARLSON J R |
| AFFILIATIONS | University of Connecticut |
| ORCID | 0000-0002-0252-3775 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Differential Impact of AI Salience on Advertising Engagement and Attitude
Across four studies, the authors find that AI-salient advertising generates greater online engagement (e.g., comment word count) but evokes more negative than positive emotions that impact ad attitude. AI salience, the degree to which the consumer perceives that artificial intelligence played a role in creating the advertisement, is introduced as an important factor that marketing practitioners must consider as they implement AI-generated adverti…
“I Eat Organic for My Benefit and Yours”
We employ a novel adaptation of self-construal theory to explain the theoretical basis of factors that influence organic food purchase decisions. Study 1 reveals that egoistic (e.g., personal health) and altruistic (e.g., environmental) considerations simultaneously predict consumers' organic attitudes and purchase intentions. Study 2 indicates that societal considerations play a more influential role for green/organic products. Study 3 tests adv…
No prominent works on this page.
“I Eat Organic for My Benefit and Yours”
We employ a novel adaptation of self-construal theory to explain the theoretical basis of factors that influence organic food purchase decisions. Study 1 reveals that egoistic (e.g., personal health) and altruistic (e.g., environmental) considerations simultaneously predict consumers' organic attitudes and purchase intentions. Study 2 indicates that societal considerations play a more influential role for green/organic products. Study 3 tests adv…
The Differential Impact of AI Salience on Advertising Engagement and Attitude
Across four studies, the authors find that AI-salient advertising generates greater online engagement (e.g., comment word count) but evokes more negative than positive emotions that impact ad attitude. AI salience, the degree to which the consumer perceives that artificial intelligence played a role in creating the advertisement, is introduced as an important factor that marketing practitioners must consider as they implement AI-generated adverti…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Adaptation (eye) (1 work) · Altruism (biology) (1 work) · Behavioral Health and Interventions (1 work) · Cognitive psychology (1 work) · Control (management) (1 work) · Cultural Differences and Values (1 work) · Differential (mechanical device) (1 work)