Rosanne M van Diepen
Biographic Data
| ID | 10201909 |
|---|---|
| NAME | Rosanne M van Diepen |
| GIVEN NAMES | Rosanne M |
| FAMILY NAME | van Diepen |
| SIGNATURE | VAN DIEPEN R M |
| AFFILIATIONS | Erasmus University Rotterdam |
| ORCID | 0000-0002-9635-1109 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Reliability of EEG Metrics for Assessing Video Advertisements
Electroencephalography (EEG) is well suited to examine the effectiveness of television (TV) commercials because of its high temporal resolution. EEG metrics have been linked to market-level success of advertisements (ads) and to distinctive psychological processes relevant to ad testing research. However, evidence for reliability of these metrics is scarce. We assessed the reliability of six EEG metrics (alpha, beta, gamma, theta, alpha-asymmetry…
No prominent works on this page.
Reliability of EEG Metrics for Assessing Video Advertisements
Electroencephalography (EEG) is well suited to examine the effectiveness of television (TV) commercials because of its high temporal resolution. EEG metrics have been linked to market-level success of advertisements (ads) and to distinctive psychological processes relevant to ad testing research. However, evidence for reliability of these metrics is scarce. We assessed the reliability of six EEG metrics (alpha, beta, gamma, theta, alpha-asymmetry…
Advertising (1 work) · Applied Psychology (1 work) · Business (1 work) · Computer Science (1 work) · EEG and Brain-Computer Interfaces (1 work) · Electroencephalography (1 work) · Neural and Behavioral Psychology Studies (1 work) · Neural dynamics and brain function (1 work) · Psychology (1 work) · Reliability (semiconductor) (1 work)