Neeraj Kaushık
Biographic Data
| ID | 10207345 |
|---|---|
| NAME | Neeraj Kaushık |
| GIVEN NAMES | Neeraj |
| FAMILY NAME | Kaushık |
| SIGNATURE | KAUSHIK N |
| AFFILIATIONS | National Institute of Technology Kurukshetra |
| ORCID | 0000-0003-2651-3448 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The secret sauce
Riding on the waves of growing popularity, virtual influencers (VIs) are reshaping the influencer marketing landscape. The proliferation of generative AI has further accelerated their commercial adoption, with global brands such as Chanel, Prada, and Balenciaga entering into endorsement deals with these artificial entities. Nevertheless, the extant literature remains fragmented and inconclusive in assessing the effectiveness of such endorsements,…
Shaping Virtual Retail
The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) technique to identify and prioritize 11 key factors influencing digital shopping experiences, derived from literature and expert opinions. The FDEMATEL appr…
Cognitive and cultural factors in metaverse acceptance
The burgeoning interest in the metaverse prompts a thorough examination of its adoption determinants. While the Technology Acceptance Model (TAM) has been extensively leveraged for this purpose, disparities in findings across demographics, industries, and cultures exist. Our study conducts a comprehensive meta-analysis, consolidating diverse research to deepen understanding of metaverse acceptance. We assess TAM's efficacy across industries, cult…
Domain Development and Future Research Agendas in Corporate Governance and Sustainability Research
This study undertakes a bibliometric analysis of the research landscape in corporate governance and sustainability, leveraging data from one of the leading academic databases, Scopus. Using Biblioshiny and VOSviewer, the present study examines a sample of 1296 studies to understand and analyze the research activity in corporate governance between 1990 and early 2023. Research triangulation, that is, coupling bibliometric analysis with content ana…
Performance Level Variations in Male Basketball Players
The purpose of this study was to determine the effect of a 24 week training program on physical, physiological and psychological profiles for male national level basketball players. This research problem explores the primary research problem of how would the intervention affect the levels of anxiety, emotional intelligence, stress, mental health and concentration among the athletes. The controlled experimental design included 150 participants who…
Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education
Purpose The purpose of this paper is to investigate students' adoption intention (ADI) and actual usage (ATU) of artificial intelligence (AI)-based teacher bots (T-bots) for learning using technology adoption model (TAM) and context-specific variables. Design/methodology/approach A mixed-method design is used wherein the quantitative and qualitative approaches were used to explore the adoption of T-bots for learning. Overall, 45 principals/direct…
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Performance Level Variations in Male Basketball Players
The purpose of this study was to determine the effect of a 24 week training program on physical, physiological and psychological profiles for male national level basketball players. This research problem explores the primary research problem of how would the intervention affect the levels of anxiety, emotional intelligence, stress, mental health and concentration among the athletes. The controlled experimental design included 150 participants who…
Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education
Purpose The purpose of this paper is to investigate students' adoption intention (ADI) and actual usage (ATU) of artificial intelligence (AI)-based teacher bots (T-bots) for learning using technology adoption model (TAM) and context-specific variables. Design/methodology/approach A mixed-method design is used wherein the quantitative and qualitative approaches were used to explore the adoption of T-bots for learning. Overall, 45 principals/direct…
Shaping Virtual Retail
The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) technique to identify and prioritize 11 key factors influencing digital shopping experiences, derived from literature and expert opinions. The FDEMATEL appr…
Cognitive and cultural factors in metaverse acceptance
The burgeoning interest in the metaverse prompts a thorough examination of its adoption determinants. While the Technology Acceptance Model (TAM) has been extensively leveraged for this purpose, disparities in findings across demographics, industries, and cultures exist. Our study conducts a comprehensive meta-analysis, consolidating diverse research to deepen understanding of metaverse acceptance. We assess TAM's efficacy across industries, cult…
Domain Development and Future Research Agendas in Corporate Governance and Sustainability Research
This study undertakes a bibliometric analysis of the research landscape in corporate governance and sustainability, leveraging data from one of the leading academic databases, Scopus. Using Biblioshiny and VOSviewer, the present study examines a sample of 1296 studies to understand and analyze the research activity in corporate governance between 1990 and early 2023. Research triangulation, that is, coupling bibliometric analysis with content ana…
The secret sauce
Riding on the waves of growing popularity, virtual influencers (VIs) are reshaping the influencer marketing landscape. The proliferation of generative AI has further accelerated their commercial adoption, with global brands such as Chanel, Prada, and Balenciaga entering into endorsement deals with these artificial entities. Nevertheless, the extant literature remains fragmented and inconclusive in assessing the effectiveness of such endorsements,…
Computer Science (3 works) · Human–computer interaction (3 works) · Psychology (3 works) · Business (2 works) · Knowledge management (2 works) · Metaverse (2 works) · Technology Adoption and User Behaviour (2 works) · Virtual reality (2 works) · AI in Service Interactions (1 work) · Applied Psychology (1 work)