Eun‐Soo Kim
Biographic Data
| ID | 10207346 |
|---|---|
| NAME | Eun‐Soo Kim |
| GIVEN NAMES | Eun‐Soo |
| FAMILY NAME | Kim |
| SIGNATURE | KIM E S |
| AFFILIATIONS | Business School, University of Seoul |
| ORCID | 0000-0001-9332-5653 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gifted
Influencer gifting strategy, whereby brands provide influencers with their products as gifts, is widely used in influencer marketing. However, there remains a limited understanding of (i) its effect on downstream consumer behaviors such as social media engagement and purchase intention, (ii) how perceptions of influencers’ communal intent and product quality mediate such effects, and (iii) the moderating role of influencer size (i.e. number of fo…
No prominent works on this page.
Gifted
Influencer gifting strategy, whereby brands provide influencers with their products as gifts, is widely used in influencer marketing. However, there remains a limited understanding of (i) its effect on downstream consumer behaviors such as social media engagement and purchase intention, (ii) how perceptions of influencers’ communal intent and product quality mediate such effects, and (iii) the moderating role of influencer size (i.e. number of fo…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Influencer marketing (1 work) · Marketing (1 work) · Marketing management (1 work) · Relationship marketing (1 work)