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Todd J Green

Biographic Data

ID10211130
NAMETodd J Green
GIVEN NAMESTodd J
FAMILY NAMEGreen
SIGNATUREGREEN T J
AFFILIATIONSGoodman School of Business Brock University St Catharines Ontario Canada
ORCID0000-0001-6490-2669
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2023
H-INDEX0
  • It Leaves a Bad Taste in Your Mouth

    Open Access•Todd Green, Todd J Green et al.•ARTICLE•Canadian Journal of Administrative…•2023

    Across three experiments, we examined the impact of both corporate social responsibility (CSR) and corporate social irresponsibility (CSIR) on consumer taste evaluations. The current research demonstrates that CSIR information consistently negatively impacts perceptions of taste across both hedonic and utilitarian food products. Specifically, it translates to perceptions of inferior taste in food products, an effect mediated by both guilt and qua…

  • The broken record

    Open Access•Todd Green, Todd J Green et al.•ARTICLE•Canadian Journal of Administrative…•2022

    As the recording music industry entered the digital era, significant turmoil emerged due to piracy and illegal downloading, and royalty payments to artists via streaming platforms. To date, the previous research examining the industry shift focused on consumer‐based decisions such as whether to download music illegally, and, more recently, experiences with streaming services. Using sensemaking as our lens, we examine changes and challenges throug…

  • Us Versus Them

    Open Access•Todd Green, Todd J Green•ARTICLE•American Journal of Islamic…•2018

No prominent works on this page.

  • Us Versus Them

    Open Access•Todd Green, Todd J Green•ARTICLE•American Journal of Islamic…•2018

  • The broken record

    Open Access•Todd Green, Todd J Green et al.•ARTICLE•Canadian Journal of Administrative…•2022

    As the recording music industry entered the digital era, significant turmoil emerged due to piracy and illegal downloading, and royalty payments to artists via streaming platforms. To date, the previous research examining the industry shift focused on consumer‐based decisions such as whether to download music illegally, and, more recently, experiences with streaming services. Using sensemaking as our lens, we examine changes and challenges throug…

  • It Leaves a Bad Taste in Your Mouth

    Open Access•Todd Green, Todd J Green et al.•ARTICLE•Canadian Journal of Administrative…•2023

    Across three experiments, we examined the impact of both corporate social responsibility (CSR) and corporate social irresponsibility (CSIR) on consumer taste evaluations. The current research demonstrates that CSIR information consistently negatively impacts perceptions of taste across both hedonic and utilitarian food products. Specifically, it translates to perceptions of inferior taste in food products, an effect mediated by both guilt and qua…

Political science (3 works) · Business (2 works) · Marketing (2 works) · Psychology (2 works) · Public relations (2 works) · Sociology (2 works) · Advertising (1 work) · Art (1 work) · Art History and Market Analysis (1 work) · Computer Science (1 work)

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