Hui‐Ling Huang
Biographic Data
| ID | 10212873 |
|---|---|
| NAME | Hui‐Ling Huang |
| GIVEN NAMES | Hui‐Ling |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG H L |
| AFFILIATIONS | Chang Jung Christian University |
| ORCID | 0000-0001-9110-3416 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Lost in the Stream
Live-streaming e-commerce has rapidly emerged as a powerful format that blends real-time interactions, entertainment and product promotion that could shape consumer behaviour. Understanding factors influencing consumers’ impulsive purchase behaviour in a live-streaming context is essential for developing effective strategies and promoting responsible digital consumption. This study applies the stimulus-organism-response (S-O-R) framework to inves…
No prominent works on this page.
Lost in the Stream
Live-streaming e-commerce has rapidly emerged as a powerful format that blends real-time interactions, entertainment and product promotion that could shape consumer behaviour. Understanding factors influencing consumers’ impulsive purchase behaviour in a live-streaming context is essential for developing effective strategies and promoting responsible digital consumption. This study applies the stimulus-organism-response (S-O-R) framework to inves…
Advertising (1 work) · Business (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work)